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Ordering pizza? Don't panic if a firetruck shows up

Domino's is teaming with fire departments to push fire safety. Some people will get free pizza -- but they'd better avoid 'puffery.'

By Teresa Mears Mar 9, 2010 5:30PM

If you’re thinking of ordering pizza from Domino’s on Sunday,  you might want to make sure all your smoke detectors are working.

 

If they are, you could get your pizza free as well as have it delivered on a firetruck. Won’t the kids like that?

Just be sure you don’t engage in any "puffery," and we don’t just mean the kind you do with cigarettes, or Domino’s may take your pizza back. We’re kidding about that part. Sort of.

 

Domino’s is partnering with local fire departments across the country and the National Fire Protection Association to emphasize fire safety in the home, especially the kitchen. (You are less likely to set your kitchen on fire if you’re ordering pizza rather than cooking, but don’t take that as permission to keep the stove off.)

If Domino’s and the firefighters arrive and discover an alarm that is not working, the firefighters will fix it, either by replacing the batteries or replacing it with a new alarm. Pizza boxes that day will also include a fire-safety message. Homes for the promotion will be chosen at random in participating communities.

 

Here are some fire-safety tips from Domino’s and the National Fire Protection Association:

  • If you’re sleepy or have consumed alcohol, don’t use the stove.
  • Always stay in the kitchen when frying, grilling or broiling food.
  • If you’re simmering, baking, roasting or boiling, stay in the house and use a timer to remind you that you are cooking.
  • Clean your oven.
  • Keep anything that can catch fire -- such as oven mitts or curtains -- away from your stovetop.
  • Follow manufacturer's instructions and code requirements when installing and operating cooking equipment.
  • Always plug cooking appliances directly into an outlet. Never use an extension cord.

Oh, and about that puffery. Yes, you should always be careful with cigarettes, matches and lighters. (We’d prefer you didn’t smoke at all.) But that’s not the kind of puffery Domino’s is talking about.

 

On the Stop the Puffery section of its Facebook page, the pizza chain makes it clear just whose puffery (defined as “a statement classified as an opinion, NOT FACT, that no reasonable person would take literally”) is at issue. Domino’s is so serious about this issue that it has suggested that people who engage in puffery on social networks should be corrected, helpfully offering the Twitter hashtag #puffery.

 

Says Domino’s: “People you know on social networking sites are using puffery, just like Papa John’s and their slogan ‘Better ingredients. Better pizza.’ And it must be called out.”

 

Watch for the commercial. You have been warned.

 

What’s your favorite example of advertising puffery?

 

Related reading:

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