Few adults use cell phone apps
Only 35% of U.S. adults have cell phones with apps, and only two-thirds actually use them.
Yes, there's an app for that, but if you're like most cell phone users, you couldn't care less.
While there has been a proliferation of software applications, or "apps," for mobile phones that can access the Internet, adults using those phones apparently see little value in them, or haven't bothered to learn how to use them.
A report by the Pew Internet and American Life Project found that 35% of all U.S. adults have cell phones with apps. Many of those adults, particularly older people, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps, according to the report.
The report says:
Of the 82% of adults today who are cell phone users, 43% have software applications or "apps" on their phones. When taken as a portion of the entire U.S. adult population, that equates to 35% who have cell phones with apps. … Of those who have apps on their phones, only about two-thirds of this group (68%) actually use that software. Overall, that means that 24% of U.S. adults are active apps users.Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.
The study also said, "When compared with other cell phone-using adults, and the entire U.S. adult population, the apps user population skews male, and is much younger, more affluent, and more educated than other adults."
"An apps culture is clearly emerging among some cell phone users, particularly men and young adults," said Kristen Purcell, associate director for research at the Pew Internet Project. "Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users."
Apps include everything from games to GPS functions. Apple boasts more than 200,000 apps available for the iPhone. Developers seem to turn out hundreds more daily, both for consumers and businesses.
"This is a pretty remarkable tech-adoption story, if you consider that there was no apps culture until two years ago," said Roger Entner, co-author of the report and senior vice president and head of Research and Insights for Telecom Practice at Nielsen. "Every metric we capture shows a widening embrace of all kinds of apps by a widening population. It's too early to say what this will eventually amount to, but not too early to say that this is an important new part of the technology world of many Americans."
The report is based on a Pew telephone survey of 2,252 U.S. adults age 18 and older, conducted by Princeton Survey Research International between April 29 and May 30.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
ABOUT SMART SPENDING
LATEST BLOG POSTS
Your Easter celebration, from ham and eggs to spring clothes, will take a bigger toll on your wallet this year.
VIDEO ON MSN MONEY
BLOGS WE LIKE
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'