Smart SpendingSmart Spending

2010 top toys: Cute and high-tech

Never heard of Squinkies and Zoobles? You'd better start looking for them now. Plus: Grab a Sing-a-ma-jig.

By Teresa Mears Sep 30, 2010 10:53AM

Wondering what the hot toys will be this holiday season?

Think cute and electronic, with maybe a hint of vampire, and you'll be on the right track. No, there is not a plush electronic vampire doll, but we don't rule it out for the future.


The editors of released their list of the Holiday 2010 Most Wanted Toys at the magazine's Holiday Showcase this week in New York. Post continues after video.

Value is key, toy mavens Jim Silver and Christopher Byrne said in a news release. Of their 16 top toys, only five cost more than $30. Said Silver:

Overall price points have come down in the toy industry and companies recognize that families are looking for value. Parents -- and their kids -- can find value in a $10 toy and a $70 toy but what makes something a "keeper" is whether or not kids will play with it for more than 30 minutes; true value is about providing longevity in the home.

This is their list, in alphabetical order (click the name of the toy to see photos):

Toys R Us released its "Fabulous 15" list last week, which includes about half the toys on Time to Play's list. The toy retailer also released a longer list broken down by age groups.

Wondering which playthings will be in short supply? It may be the two cheapest ones, the Squinkies and the Zoobles, reportsChristina Cheddar Berk of CNBC's Consumer Nation.


And keep an eye on the Sing-a-ma-jigs, which may be this year's Zhu-Zhu Pets. She writes:

Love them or hate them, these quirky toys are quickly becoming Internet stars. The toys, which croon like "Alvin and the Chipmunks," have already starred in a number of YouTube videos. 

What do you think? Will you be buying any of these toys for your children, grandchildren, nieces or nephews this season? Or maybe you secretly want the Paper Jamz guitar yourself to play along with the kids' Sing-a-ma-jigs.


More from MSN Money:

Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


Smart Spending brings you the best money-saving tips from MSN Money and the rest of the Web. Join the conversation on Facebook and follow us on Twitter.