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T-Mobile's no-contract can still lock you in

The high cost of a smartphone could keep you tethered to the carrier, particularly if you finance the device.

By MSN Money Partner Mar 27, 2013 6:08PM

This post comes from Kelli B. Grant at partner site MarketWatch

 

MarketWatch logoT-Mobile is finally getting the iPhone, but as the carrier does away with phone subsidies and contracts, its planned upfront price of $99 down for a 16GB iPhone 5 may not be such a steal.

 

In addition to announcing its April 12 iPhone debut, T-Mobile confirmed in a Tuesday press conference its long-talked-about plans to eliminate the two-year contracts that it previously required -- and that AT&T, Verizon and Sprint still require -- for consumers to get a price break on a new handset, iPhone or otherwise.

As part of the shift, the carrier eliminated phone subsidies, charging users the full price for a new phone, either up front or financed over time as an extra line item on their monthly service bill.

 

Woman Sitting in a Cafe Texting © Stephen Morris, Vetta, Getty ImagesIt's the financing that sets T-Mobile apart from prepaid carriers, chief executive John Legere told reporters. New clients will still undergo credit checks, and those who decide to finance a phone purchase will be on the hook for the full amount if they switch to another carrier before the balance is paid off.

 

Experts say eliminating contracts and subsidies could help consumers save over the long run, since costs to repay phone subsidies won't be built into the plan fees. Contract providers typically have higher rates to regain the subsidies and offset the risk that a consumer will leave mid-contract, says Todd Day, a senior industry analyst with research firm Frost & Sullivan. "This allows T-Mobile to offer more flexible pricing plans," he says.

 

Under the carrier's new plans, unlimited talk, text and data runs $70 per month. (Verizon charges $90 a month for unlimited talk, text and 1GB of data; AT&T, $110 for unlimited talk, text and 300MB of data.)

 

But as with prepaid carriers, sticking around long enough to reap the savings is its own form of contract, says Kirk Parsons, senior director of telecom services for J.D. Power & Associates.

 

At first look, T-Mobile's $99 iPhone 5 is $100 cheaper than those of contract competitors and $350 less than prepaid carriers. Add in the $20-per-month financing over 24 months, though, and its price rises to $579, and your monthly bill, $90. The balance owed if you switch carriers before 24 months are up isn't unlike the early-termination fees charged at other carriers. (T-Mobile says it will offer a "fair market credit" for the phone's value for those who want to trade it in for a different device before it's paid off.)

Whether other carriers will follow suit in eliminating contracts and subsidies depends largely on how consumers respond to T-Mobile's new strategy. "They're clearly going out on a limb," says Stephen Baker, vice president for industry analysis at NPD Group. "They want to be the first ones to rethink how consumers buy phones and data plans. When you're fourth (largest in terms of customers), you don't have as much to lose."

 

Consumers looking at T-Mobile's new offerings should consider the same factors they might when switching to a prepaid carrier -- assessing service as well as price. And that new iPhone may not win out. While smartphones account for nearly half of the prepaid market, consumers paying full price for a handset tend to prefer Android models over the iPhone, says Day.

 

Competition in the market means even new Android models can have a retail price below $250. In comparison, Apple sells a two-generations-old unlocked iPhone 4 for $450.

 

More on MarketWatch and MSN Money:

8Comments
Mar 27, 2013 8:46PM
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I had t mobile and I loved my phone for everything except talking on phone In a 10 minute call I probably have to redial 3-4 times. because of dropped calls. But the final straw was I needed 911 and the call dropped 3 times luckily nobody was seriously hurt Maybe they ought to start looking into service long with their new plans

Mar 28, 2013 11:01AM
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this is wonderful people.  no more contracts.  you can bring your own phone and get the lower rate.  you can get their phone and start paying the lower rate as soon as it is paid off.  try that with ATT and Verizon.  plus the rate with the phone payment included is still less than those carriers.  plus that is unlimited data.  try that with ATT and Verizon.  you can opt for only 500mb data and get even lower rate than that.  plus no overage fees, it is just slower once you hit the cap.  try that with ATT and Verizon.

 

 

---sent from my $80 tmobile family plan on a used ATT iPhone 4, not my $150 ATT family plan.

Mar 28, 2013 11:04AM
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Savy cellular buyers will do their homework first and compare and purchase their cellphone outright, (UNLOCKED) then do the same for a plan. Walmart stores offer a no contract Straight Talk Unlimited everything plan for only $45.00 a month with no fees and much less taxes and crap tacked onto your monthly bill - (Verizon comes to mind). You only have to buy a sim card for less than $20 for whichever carrier you decide to go with. You do not pay a higher monthly rate to pay for the discounted phone and are not locked into any contracts.
Mar 28, 2013 10:14PM
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There is a reason T-Mobile is offering a deal like this.  I've had phones from Verizon, AT&T, and T-Mobile and my personal experience is that T-Mobile doesn't have the network or the coverage that Verizon or AT&T can offer.  Since there is really no industry standard for 4G, I think that T-Mobile's 4G network is really a beefed-up 3G network.  LTE is the way to go if you want fast data.  I did a lot of traveling for work and found that I ran into too many dead zones and areas with weak signal on T-Mobile.  Like they say, you usually get what you pay for.  I'm hoping increased competition will keep bringing costs down.  I remember when cell phones first came out.  My first cell phone was mounted in my car.  Airtime cost $0.35 a minute and there were no free nights and weekends - no texting, either.  You also had to pay for long distance.  Your call had to be important if you wanted to make one. 
Mar 28, 2013 12:00PM
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I was a t-mobile customer for several years until their service deteriorated over the years, dropped calls, unprofessional customer service agents and lack of shipping policy disclosure when you purchase/upgrade a cell device. This company to me is the worst run of all the cellular companies, very untrustworthy. I do not and will not recomend this company to anyone I know and do not know.
Mar 28, 2013 5:05AM
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Just another way to gouge the customers and the bottom line that they are one of the worst as far as service s concerned escapes them. There may be one or two phone that will under regular use last the lifetime it take to pay for their overpricing. Heck my kids both had their 2 year plans and both their phones quit working like it was planned and they got the run around on replacements big time. Good luck with this BS
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