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Why you spend too much on groceries

Supermarkets are hoping you have these shopping habits that compel you to spend more.

By MSN Money Partner Mar 26, 2013 11:31AM

This post comes from Tara Struyk at partner blog Wise Bread.


Wise Bread logoMany of us don't think too much about what we throw into our grocery carts -- or how much it all costs. After all, we have to eat! But for most Americans, food makes up one of the largest expenses in the budget, right after paying for housing and transportation.


Image: Groceries (© Jeffrey Hamilton/Getty Images/Getty Images)If you can trim just $20 off your weekly grocery bill, it can save you $1,000 per year. Saving $60 per week could put more than $3,000 extra in your pocket.


Believe it or not, those kinds of savings aren't unrealistic, and you don't have to starve to death to achieve them. All you have to do is look at which items have the highest markups and which shopping habits you can improve. 


What you pay more for

It isn't hard to guess which items in the grocery store have the biggest markups. After all, you won't see a fancy display around cabbages or low-fat milk. In fact, the highest-margin items -- and therefore those with the lowest value -- will fall into one or more of the following categories:



The closer a food is to being ready to put on the table, the more it'll cost you. That's why things like pre-cut fruits and vegetables and breakfast cereals have significant markups. The same goes for most packaged convenience foods and pre-made meals. For many of us, throwing a few convenience items in the cart is a matter of necessity -- or sanity. Just be aware that the less preparation you do at home, the more you'll pay at the store.


Brand names

It wasn't long ago that store-branded foods were pretty terrible imitations of brand-name favorites. Nowadays, however, most stores offer a great range of high-quality products under their own labels and, in many cases, they're much cheaper than the mega brands you'll see advertised on TV.


Brand-name items are marked up dramatically. You might have to do a little experimenting, but for the most part, brand-name foods don't cost more because they're better -- they're just better known. Do you really want to pay for your canned soup's star power?



There's still a lot of debate about whether organic produce provides a health benefit over conventionally grown fruits and veggies, but one thing you can't argue with is that organic comes at a price.


Organic foods tend to cost 30% to 50% more than regular produce, largely because organic producers are smaller, have smaller markets, and don't receive the same subsidies as other growers.


If you're concerned about pesticides, pay more where it counts by choosing organic items that tend to be contaminated when grown conventionally. According to the Environmental Working Group's 2012 "Shoppers' Guide to Pesticides," those items include apples, celery, bell peppers, peaches, strawberries and grapes.


Items such as onions, corn, pineapple and avocados, on the other hand, are relatively uncontaminated, so buying organic here may provide limited benefit. To save even more, check out organic produce at a local farmers market, or grow your own in the backyard.

Habits that can cost you

Avoiding the most costly items in the grocery store is essential, but if you really want to nail frugal grocery shopping, you have to steer clear of costly habits as well.


Lack of flexibility

One of the best ways to save money on groceries is to be a little flexible about what you buy each week. Having a meal plan is great, but you also have to be creative and willing to roll with the sales and promotions at your local grocery store.


Rather than dutifully scooping the same old meats, fruits and veggies into your cart every week, use the sales to determine what you buy. Choose items that are on special and work them into a flexible meal plan. This kind of shopping has gotten even easier with websites like, which allows you to enter an ingredient or two and find tons of illustrated recipes that'll fit the bill.


Lack of research

A little research of local fliers before shopping can be a great way to shave a few dollars off your food bills. Chances are there are a few grocery stores in your area, so you can often decide which one to visit based on what you need.


When I want to stock up on canned tomatoes, pasta and dried beans, I often head to my local Italian market, where there's a broad selection of these items at a lower price than at other stores. When I want to stock up on rice and noodles, I visit the Asian market. If you know which stores have the best prices on certain items, you can visit them intermittently to stock up, and decide where to shop that week based on what you need the most.


Lack of math skills

Grocery stores couldn't possibly make comparing prices more confusing. Fortunately, most of us now carry a pocket calculator in the form of a smartphone wherever we go. This makes calculating unit prices much faster and, unless you're a math whiz, more accurate as well. There are apps that'll do all the work for you, such as Unit Price Compare for Android or the CompareMe Shopping Utility for iPhone.


Time: One more thing worth saving

Once when I was browsing canned tomatoes, an old woman sidled up to me. "You can't buy those," she said, before telling me the same tomatoes were 25 cents cheaper at a store across town.


I bought the tomatoes. I'm all for saving money, but we all have to decide when the savings just aren't worth the price of our time.


Perfecting your grocery shopping strategy doesn't have to mean avoiding all the snacks you love or spending all weekend clipping coupons. In fact, how far you go is entirely up to you. After all, being frugal is about more than just saving money, it's about living well on less. And that, in my opinion, is all about balance.


How are you saving money at the grocery store?


More on Wise Bread and MSN Money:

Mar 27, 2013 12:47PM
And don't assume that stocking up when something is on sale really saves you money.  My wife does this and wastes more money and food than you would imagine.  Often, it's still cheaper to buy what you need and not more.
Mar 27, 2013 9:10PM
Experiment with store brands.  Most of the time they are surprisingly good and almost always less expensive.  Did you ever think of tossing in an extra handful or two of your own macaroni  when fixing hamburger helper with their little dab of macaroni?  That easily gives you 1 or 2 more servings and no noticeable difference in flavor.  And learn to freeze even small amounts of leftovers instead of throwing them away.  Sure makes a quick and easy meal.  Just add a salad or fruit  or a roll and maybe a cookie.  There you go!
Mar 27, 2013 7:48PM
And sometimes buying that pre-made salad for $4.99 with free dressing is SO much cheaper than buying the greens, 3 types of luncheon meats, cherry tomatoes, red onions, and cheese. We would never use all of the ingredients that we'd need to buy just to put the salad together before they would no longer be safe to eat. Dinner for 2.....$9.98.
Mar 31, 2013 12:00PM
I'm saving money of food by only eating out 10 times a week instead of 20 times a  week like I use to.
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