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Wal-Mart leaks its Black Friday ad

The giant retailer is opening its doors at 8 p.m. on Thanksgiving and offering a special enticement for those who hang around until at least 10 p.m.

By MSN Money Partner Nov 8, 2012 3:17PM

This post comes from Melinda Fulmer of MSN Money.


Wal-Mart released its 45-page Black Friday ad Wednesday night, surprising email subscribers with offers that in many cases blew the doors off last year's deals. The discounter is working hard to pull in more shoppers with a few doorbuster guarantees and an earlier start time this year.

Wal-Mart store in Secaucus, New Jersey / Jin Lee/Bloomberg via Getty ImagesLike rival Sears, Wal-Mart will open its doors at 8 p.m. Thanksgiving Day and offer three sets of doorbuster "events." A gaming and toys sale starts when the store opens and continues while supplies last, an electronics sale starts at 10 p.m., and a third sale begins at 5 a.m. on Friday.


The idea is to keep shoppers in the stores longer so they buy more. However, there is one added enticement for those who stick around until at least 10 p.m. The retailer won't run out of those doorbusters.


The second sale offers a "1-Hour In-Stock Guarantee" from 10 to 11 p.m. on three of its big doorbusters. If you don't get one, you can purchase a "guarantee card," which will ensure that you get the item shipped to the store at the Black Friday price before Christmas.


Those doorbusters are:

  • 32-inch Emerson HDTV for $148.
  • LG Blu-ray player for $38.
  • Apple iPad 2 16GB with $75 gift card for $399.

This year, Wal-Mart's ad offers more steeply discounted TVs and laptops, and better values on gaming console bundles and video games than in years past, says Brad Olson of, which posted the ad early this morning.


It's certainly besting rival Best Buy with a cheaper brand-name laptop and a $129 price on the Nabi 2 kid-friendly tablet that's $40 cheaper.


Some of the other hot Wal-Mart deals include:

  • 32-inch HDTV for $148 (regularly $298).
  • 15.6-inch 2GB Compaq Presario laptop for $179 (selling elsewhere for $300).
  • HP 4 GB laptop for $279 (sold elsewhere for more than $500).
  • Philips 3-D Wi-Fi Blu-ray home theater system for $128.
  • Xbox 360 4GB "Skylanders" Starter Pack bundle for $149 (the console itself can run $200).
  • Leappad Explorer for $65 (regularly $99).
  • Wii "U-Draw" game table for $10 (regularly $29.99).
  • Uncle Milton Illuminated Gel Ant Farm for $10 (regularly $30).

Moreover, video games like "Madden NFL 13" and "Call of Duty: Modern Warfare 3" are selling at $25 -- about half of their usual price.


More from MSN Money:

Nov 16, 2012 12:10PM

I love reading all these comments from people outraged because these retailers are opening on Thanksgiving in the evening. My husband used to work for Kroger years ago, over 10 years ago, in fact. Even back then, Kroger opened on Thanksgiving Day, closing around noon. Now? They are open much later. I've yet to see any protests for the employees of the grocery chains. Why? Because you all like being able to get that last minute item YOU forgot, in order to complete your Thanksgiving meal. Never mind the employees who are missing time with their families. Hypocrites, all of you!

On a side note: My husband had an employee that was a Jehovah's Witness. They don't celebrate holidays, so she would volunteer to work those days to try and give someone else the day off. The solution? Hire more Jehovah's Witnesses!!! lol It's a win-win. :)

Nov 13, 2012 1:41AM

I agree, the less you shop during these ridiculous hours the less they'll keep pushing them back. Stay home, enjoy your IPOD, LAPTOP, BLURAY PLAYER,  will not fufill your lives like your family memories can!!!! Go hug your brother...not like black people say it, your actual brother...or sister lol :)

Nov 12, 2012 11:51PM
Its so wrong that these stores are open on Thanksgiving! Stay home on Thanksgiving don't shop.
Nov 12, 2012 9:53PM
I love shopping on Black friday!!  I also think that it is great to save on Christmas Presents if you don't want to shop then don't and if you want to spend time with your families then go to school and get a real job and don't work at Wal Mart.
Nov 12, 2012 11:28AM
I work in retail, When they are open extra hours, it gives me extra hours and extra $$ in the paycheck, I'll take it thank you very much, sure helps me pay my home fuel bills this winter and buy my groceries. I won't refuse the hours.  "Family time" is what we enjoy as a family regardless a holiday or "time off" mandated by some regulation or other. I enjoy my Turkey dinner on Saturday or Sunday with my family as much as I do on Thursday.   If people object to the store being open certain hours, then please shop when it suits your schedule and your convenience but don't try to take away some extra $$ for those of us who are willing to work and need the money. Have a good holiday folks.
Nov 11, 2012 6:44AM
Wal Mart and all others, I one question for you. Are you so affraid some is going to spend a dollar and your not going to get it??? You disrespect your employee by interrupting their Family Life on a Holiday and you think I'm going to interrupt time with my family to go and spend my money at your store. Dream On Dude.
Nov 9, 2012 11:29PM
here's what we do.....we buy small gifts for grandkids and then instead of buying for adults, we all pick somewhere we would like to go as a family and spend some quality time together!  How many tvs, ipads, and other junk do we need?  Doesn't have to be spendy, spent one year only 100 miles away at a indoor water park.  We live in a small town with not much to do locally..
Nov 9, 2012 5:44PM
Everyone who hates Walmart for being open on Thanksgiving, should know that MANY MANY places are open on Thanksgiving and Christmas.  I worked in a manufacturing plant for fifteen years (12 hr shifts) and they NEVER closed.  The plant ran 24/7 365 days a year.  We took turns being off on holidays, there were so many of us, it took a long time to get a holiday off.  I worked 7 Christmases, and 8 Thanksgiving's before my turn.  It was okay though, I knew what I was signing up for when I took the job.  I saw my family after I got off work or before I went to work.  I was making a decent wage and able to provide for my family (money that paid for my kids Christmas) I Wish I still had that job, now I'm off every holiday but I make so much less that Christmas presents are a dream this year.  I would be at peace working holidays, if I knew it meant that I could provide for my family, have health ins, and maybe even a 401K.  I would work Thanksgiving, if it meant I could put something under the tree for my little girl.  Stop beating up Walmart, they provide millions of jobs that American's need. 
Nov 9, 2012 5:39PM
For every item you don't buy, I am buying three!
Nov 9, 2012 4:28PM
Stores do not control our values. For consumers, if spending time w/family is important to you, then you will do it over other choices. If saving money is of value to you, then you will save and not shop.  I, for one, really enjoy Black Friday - but not really for the things on sale. I like getting up early because I want to for a change, not because I have to.  I like eating breakfast out - I cook all day Thursday, so this is my treat.  I like the excitement of crowds - I skip the pushing/shoving crowds, though.  I like chatting with strangers - we're all in the madhouse together.  It's fascinating to meet so many people from so many backgrounds.  And then I like heading home and taking a nap on my couch before grabbing a leftover turkey sandwich for lunch. 
Certainly, it's not everyone's idea of fun.  But I give thanks that we have the freedom to choose for ourselves.

Nov 9, 2012 3:11PM
They have nothing on sell that is more important than paying my bills.  No Black friday shopping for me or in other words I am not going into the red to support ChinaMart or any other retailer!!!!
Nov 9, 2012 1:31AM
What if they want to work so they DON'T have to spend time with their family?
Nov 8, 2012 7:30PM
Now it needs a new name as it can no longer be Black "Friday".  Suggestions?  Slave Labor Thursday?  Greedy Thursday?  Sorry I Missed Thanksgiving Due to Work Thursday?  Shopping Addict Thursday?  Soulless Thursday?
Nov 8, 2012 7:07PM
Eeewww. Somwhow this is all I can think. Are these the same folks who are complaining that our love and respect for the family unit has been lost? The stores would not do it if it didn't bring in the bucks. What happened to family, turkey, and football? It's on aisle 9;
I hear there is a global call for a walk out of Walmart employees on guessed it....

Black Friday.

What I wouldn't pay to see that!!
Nov 8, 2012 6:56PM
Real talk, this country is a democracy. Nothing says I don't support black friday shopping like boycotting the stores during the Thanksgiving weekend. They will continue to ramp up product discounts and push hours until they're open all day on Thanksgiving. Let your voice be heard by not going to the stores that weekend period. 

I have went shopping on black friday, and even stood in line last year starting @ about 6:00pm Thanksgiving night, not this year though. Where I was it was safe and fun I will admit, (Target opened @ midnight, and we started to line up @ 7:00pm so I was very much in front, scored a 46" Westinghouse), but it's becoming less fun and more about sheep herding by big business. I'm all for putting family first so I'll be spending quality time with mine this year, hope you all do the same.
Nov 8, 2012 6:51PM
will not be buying anything this year and probably not for the next four years
Nov 8, 2012 6:48PM

While Thanksgiving is not a religious holiday.  It's a time when we gather to spend time with our families, eat more then we should, laugh at family stories and cry for the ones who aren't with us any more. 


We are also celebrating and honoring the history of our Country.  Why retailers need to be open is beyond my sense of ethics and moral fortitude.  It's time for people to stop being treated like cattle or worse.  It's time for people to stand and say enough.  We'll show up at your 4 AM sales on Black Friday but we have values that are more important then trying to save a buck. 


Are the retailers saying they can't offer these deals on Black Friday?  If not - why not. 


Nov 8, 2012 6:48PM
Thanksgiving is a day for family and friends so spend to together, a true American Holiday.  It is unfortunate it has been 'watered down' to a 'shopping day' in which most people buy above their means and put themselves into debt for six months.  What retailers need to do, is close their doors and re-open them at normal business hours on Friday.  Holidays are not always about the 'bottom-line' and '4th quarter profit projections'.  It is not a true reflection of 'consumer confidence' and clearly has no bearing on whether the economy is 'recovering'.   Get a grip Walmart and for once 'think outside the box'.  
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