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Wal-Mart leaks its Black Friday ad

The giant retailer is opening its doors at 8 p.m. on Thanksgiving and offering a special enticement for those who hang around until at least 10 p.m.

By MSN Money Partner Nov 8, 2012 3:17PM

This post comes from Melinda Fulmer of MSN Money.


Wal-Mart released its 45-page Black Friday ad Wednesday night, surprising email subscribers with offers that in many cases blew the doors off last year's deals. The discounter is working hard to pull in more shoppers with a few doorbuster guarantees and an earlier start time this year.

Wal-Mart store in Secaucus, New Jersey / Jin Lee/Bloomberg via Getty ImagesLike rival Sears, Wal-Mart will open its doors at 8 p.m. Thanksgiving Day and offer three sets of doorbuster "events." A gaming and toys sale starts when the store opens and continues while supplies last, an electronics sale starts at 10 p.m., and a third sale begins at 5 a.m. on Friday.


The idea is to keep shoppers in the stores longer so they buy more. However, there is one added enticement for those who stick around until at least 10 p.m. The retailer won't run out of those doorbusters.


The second sale offers a "1-Hour In-Stock Guarantee" from 10 to 11 p.m. on three of its big doorbusters. If you don't get one, you can purchase a "guarantee card," which will ensure that you get the item shipped to the store at the Black Friday price before Christmas.


Those doorbusters are:

  • 32-inch Emerson HDTV for $148.
  • LG Blu-ray player for $38.
  • Apple iPad 2 16GB with $75 gift card for $399.

This year, Wal-Mart's ad offers more steeply discounted TVs and laptops, and better values on gaming console bundles and video games than in years past, says Brad Olson of, which posted the ad early this morning.


It's certainly besting rival Best Buy with a cheaper brand-name laptop and a $129 price on the Nabi 2 kid-friendly tablet that's $40 cheaper.


Some of the other hot Wal-Mart deals include:

  • 32-inch HDTV for $148 (regularly $298).
  • 15.6-inch 2GB Compaq Presario laptop for $179 (selling elsewhere for $300).
  • HP 4 GB laptop for $279 (sold elsewhere for more than $500).
  • Philips 3-D Wi-Fi Blu-ray home theater system for $128.
  • Xbox 360 4GB "Skylanders" Starter Pack bundle for $149 (the console itself can run $200).
  • Leappad Explorer for $65 (regularly $99).
  • Wii "U-Draw" game table for $10 (regularly $29.99).
  • Uncle Milton Illuminated Gel Ant Farm for $10 (regularly $30).

Moreover, video games like "Madden NFL 13" and "Call of Duty: Modern Warfare 3" are selling at $25 -- about half of their usual price.


More from MSN Money:

I cant stand reading this first they crap on the workers (speak from experience) then they crap on our traditions and holidays.....
Nov 8, 2012 6:46PM

People do you not understand if you buy local you will pay double the price?  Buying from China is not the right answer but can any of us afford to buy American? 

Nov 8, 2012 6:43PM

What is with your company, breaking up the American family that most came together on Thanksgiving day to give thanks for what GOD has blessed them.  Please do not destroy the family tradition, it is being done by schools, government, and even churches.

America is on the slippery slope to the demise of our freedoms, convictions, and a complete nation as our soldiers have fought and died to preserve.     Oh, for the money of it all.

Nov 8, 2012 6:42PM
I heard a rumour that Wal*Mart employees wanted to do a protest by not showing up for their "Black Friday" shifts.  I hope they go through with it.  I find it [Black Friday] to be one of the most ridiculous things.  This just shows how much consumerism turns society into zombies.  My brother works for Wal*Mart and I, too, am working in retail, unfortunately, and need to work uncalled for hours to support this nonsense.
Nov 8, 2012 6:40PM
Unfortunately with the stocks tanking I'm going to have a less than great Christmas season. I wish there was a way to invest my retirement money besides in the greedy stock market. It been a black Wednesday, Thursday and most likely Friday already
Nov 8, 2012 6:32PM

To Hell with Wal-Mart, I hope the whole Wal-Mart workforce goes on strick on Thanksgiving. Cripple that god awful company.


Nov 8, 2012 6:32PM
please do not shop on thanksgiving. if you really need to save $ then do not shop
Nov 8, 2012 6:31PM

i don't like to read these because they are so negative, if you don't like something, don't worry about it, go somewhere else where you like to go. walmart or anywhere else can do whatever they want to do and are only trying to help. sales are not made by a certain amount of money they have, sales to one store can get more if they can attract the customer before they spend that set amount of money somewhere else, so to a store, they are trying to get their customers sales, a lot of people do like walmart. also people come up with more money than they were expecting sometimes. having black friday on thanksgiving is nice, i know i have wanted to go shopping on thanksgiving, and when i was an employee at other places, i enjoyed working on thanksgiving because i got to be around people and it wasn't lonely, but it could be hard for people who want to be home with their families, and all stores that are open for us, should find people who do want to work that day, and not someone who wants to stay home. people have been going shopping for years on thanksgiving and it's not going to end, so why don't you stop with the negative, it's never going to change, never.

Nov 8, 2012 6:31PM
Really! how much money do they need!! Disgusting to lure people away from their families on Thanksgiving kning everyone needs to save. They couldn't wait until midnight! Show some respect for your employees!!! 
Nov 8, 2012 6:31PM
Anyone who gives in and shops on Thanksgiving day ought to be strung up by their toes until after Christmas. It's supposed to be a day for THANKS, not shopping. shopping is supposed to start the day AFTER Thanksgiving. This is getting out of hand more and more each year, and there's many people who will be out there pushing and shoving to save $20-30 bucks on Cheap Chinese C#$%.. For those who are TOLD that they HAVE to work on Thanksgiving, or come in on Black Friday at 2am, your employers should be ashamed for their greed and no respect at all for families....If people DIDN'T shop on Thanksgiving, they'd stop this insane practice..There is NO reason that anyone can give for shopping on Thanksgiving- day or evening.  NONE.

Nov 8, 2012 6:27PM
I dont care how good the deals are. I'm NOT going shopping on Thanksgiving. Give the workers the day off.
Nov 8, 2012 6:20PM
I don't understand all the complaints about Wal-Mart be opening Thanksgiving night at 8pm.  Where are your complaints about all the other stores open?  When I worked at Kauffmans now Macys they were and still are open all day on Thanksgiving.  All Day.  The only days they close is Easter and Christmas.  How many of you go out to eat, even the fast foods and Starbucks are open.  Heck some of them are open on Easter and Christmas.  I'm not a Wal-Mart fan either but the fact is they are not the problem.  The consumer that goes shopping on these days are, without them there is not reason to be open!  So if you so much as step foot or send someone into any kind of business(gas station, drug or grocery store, etc) you are just as much to blame as the business.  How do I really feel about it, I feel we should go back to the days when I was a child, ABSOLUTELY NOTHING WAS OPEN ON HOLIDAYS OR SUNDAYS, you couldn't even get gas.  Oh I take that back sometimes you could find a restaurant open but you better have gotten gas the day before.
Nov 8, 2012 6:18PM
To everyone criticizing Walmart for "making" people work on Thanksgiving. I applied at Walmart. I am desperate for a job. I would HAPPILY work on any holiday. But the jobs just aren't there. Maybe people are (or should be) GRATEFUL if they have a damn job instead of complaining.
Nov 8, 2012 6:17PM

Wal-Mart is already open on thanksgiving...I don't understand the uproar about being open, after all Wal-Mart IS open to accommodate everyone that has forgotten items for their thanksgiving dinner.  How come there isn't an uproar about Wal-Mart being open to accommodate you getting that can of cranberry sauce you forgot, we still aren't with our family because YOU didn't shop adequately!


Nov 8, 2012 6:14PM
Too Greedy.

Day after Thanksgiving.  Control yourselves, Retailers.  Stop Salivating.  I know you can't wait to get "in the black" finally after breaking even the first 11 months, but hold off.

Nov 8, 2012 6:10PM
How very sad for the employees who earn paltry wages and cannot even enjoy their Thanksgiving evening with their families. Next thing we know they will all be working on Christmas day. All I can say is that the least these stores could do is give double time pay on holidays and an extra day off with pay Oh but wait...that would cut in on profits. Shame on these retailers..
Nov 8, 2012 6:09PM
Is it so hard for people to wait one day before spending the money we as Americans aren't supposed to have anyway? People, spend time with your families, get some sleep on your day off and save your money. Wal-mart is one of the worst retailers as far as the quality of their products and the way they treat their employees. I DO NOT SHOP at Wal-Mart.
Nov 8, 2012 6:06PM
SHOVE IT WALMART. YEAH, CORPORATE VALUES, NOT!!!!!!!!!!!!!!! Oh yeah i've got mine now SCREW YOU.
Nov 8, 2012 5:58PM
Tacky retail policy for tacky shoppers.  America has put a price on time with family during a holiday.  Give it a rest, people.  Can't you wait 12 hours for all the crap you don't need and can't afford?
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