IPad resales surge over 700%
More than a third of iPad owners surveyed by a deal aggregator say they would trade in their old model for the new Mini.
This post comes from Quentin Fottrell at partner site MarketWatch.
Two major resale sites reported eye-popping surges in business in the run-up to the iPad Mini launch. Some 140,000 devices were put up for sale on Gazelle.com on Tuesday -- a 700% spike from the day before, says Anthony Scarsella, the site's chief gadget officer. Half of that increase occurred in the hours just before the announcement, he says -- and the most common model put up for sale was the "new iPad" released just six months ago.
Another resale site, NextWorth.com, reported that trade-ins for iPads rose more than 1,000% on Tuesday. (NextWorth declined to release actual numbers.) Gazelle and NextWorth are two of the biggest reselling portals, but industry experts say they represent only a small percentage of total trade-in traffic.
The $329 iPad Mini, which will hit shelves on Nov. 2 in time for the holiday shopping season, is primarily aimed at competition from smaller, less expensive tablets such as Amazon's Kindle Fire HD and Google's Nexus 7, both of which cost $199. But, given the price difference between the Mini and other 7-inch tablets and the spate of iPad trade-ins, experts say the 7.9-inch Mini's biggest competitor may be the larger 9.7-inch iPad.
While some people are trading in first- and second-generation iPads, both NextWorth and Gazelle say that nearly 70% of their resellers are dumping the iPad 3. In fact, the third-generation, 32-gigabyte iPad with Wi-Fi is the most popular device being traded in, according to Gazelle.com.
Why? "Consumers can fetch up to $495 for an old iPad," Scarsella says. In other words, they can swap the used tablet for the Mini and walk away with more than $160.
Of course, some die-hard fans could also be upgrading to the fourth-generation iPad because it has a processor with twice the speed, says e-commerce consultant Bryan Eisenberg. But others say that's less likely given that the device is coming out just seven months after the third-generation model was announced.
And, as MarketWatch reported, 35% of iPad owners surveyed by deal aggregator TechBargains.com say they'd trade in their old model for a Mini. The shrunken tablet is more than 50% lighter than the iPad, Apple says, and nearly a quarter thinner.
More on MarketWatch and MSN Money:
I'm not an "ihater" but I don't understand people who spend 3 times the money for and Apple product when Androids do more and are customizable... I have an ACER a100... same size as the ipad mini... I paid 130 bucks for and it is faster and does more than my bosses new ipad.
apple has the biggest inventions ever!! many try to copy but they fail in their try
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