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Still time to be London-bound

It's not too late for Americans to assemble an affordable itinerary for the Summer Olympic Games.

By MSN Money Partner Jul 27, 2012 2:03PM

This post comes from Charles Passy at partner site SmartMoney.


SmartMoney on MSN MoneyAs the Summer Olympics kick off with today's opening ceremonies in London, many Americans may be regretting that they never got around to planning that trip across the Atlantic. But as it turns out, it's not too late to put together an itinerary and see the world's premier sporting event.


Image: Airplane at gate (© Brand X/Jupiterimages)If anything, travel pros say those who procrastinated may find themselves in a better financial position, thanks to last-minute travel deals.


Among the finds: Round-trip airfares from the East Coast to London for less than $1,000, stays at top-rated London hotels for less than $200 a night, and package deals that combine flights and a week's lodging for $1,500 to $2,000.


Most travel pros say that prices, especially for hotels, started dropping about a month ago, when it became obvious that high demand to attend the games just didn't fully materialize. In fact, according to, room rates in London are now only about 12% higher than a year ago, when the city was in its normal summer mode. (Post continues below video.)

The bottom line, says Gabe Saglie, senior editor of the website, is that "people may not be as priced out as they thought." And if they choose to visit London during the latter half of the games and then stay a few days beyond, when hotel prices are expected to drop further, Saglie says, "it can really become a bargain proposition."


Still, there are plenty of deals available during the height of the event, which runs through Aug. 12. A weeklong package in early August that includes flights to and from the New York metro area (nonstop on United Airlines) and accommodations at the Sofitel London Gatwick (near Gatwick Airport) runs $1,495 per person through CheapOair, an online discount travel agency. (For travelers who prefer to be closer to the action, CheapOair has a package at the Hilton London Metropole for $2,007.)


And the prices could go lower, especially for those who don't insist on upper-tier hotels. Hotwire, another online discount travel source, has a three-star hotel in London's Notting Hill neighborhood for a mere $70 a night. "In some instances, rates have dipped lower than last year" in London at this time, says Fulvia Montresor, a Hotwire senior director.


Of course, the last-minute Olympic bargains shouldn't be completely unexpected, since the same discounting has happened at previous summer and winter games, say travel pros. "It's a classic story: The host city has this expectation that the entire world's population picks itself up and floods the gates and it never happens," says Peggy Goldman, the president of Friendly Planet Travel, a tour operator.

Plus, the London Games are coming at a time when the European economy is weak, which has reduced the number of Olympic travelers from the Continent, say industry insiders. The result is that airlines and hotels are paying all the more attention right now to luring visitors from the United States.

But will last-minute travelers still get to see the games? While millions of tickets have already been sold to the hundreds of sporting competitions, there are plenty more available, according to several sources.


In fact, demand for a few less-heralded events is so low that London organizers are contemplating dropping prices. And at one preliminary round of soccer matches that took place earlier this week in Glasgow, officials took to giving out complimentary seats -- just to fill the stands.


More from SmartMoney and MSN Money:

Jul 29, 2012 1:09PM
Why blame any president for companies not hiring just like the credit companies they choose what they want to do. The Government only really controls how many gov workers will get hired. Obama and even Romney if elected cant really control privet companies. I always wonder why these great business men never get blamed for their errors that pushed the economy down the dumps. Suckers can put a company out of business put a few thousand out of work and still get millions in bonuses for screwing up. Yet the president gets blamed for their mistakes.
Jul 29, 2012 8:39AM
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