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How about a Betty White prepaid card?

Prepaid debit cards endorsed by other celebrities haven't gone over so well. Here are 4 celebrity cards we'd like to see.

By MSN Money Partner Jan 18, 2012 3:29PM

This post comes from Matt Brownell at partner site MainStreet.


MainStreet on MSN MoneyIt used to be that celebrities who wanted to expand their empires and make some extra money simply attached their name to a clothing line. These days, they're more likely to put their faces on prepaid cards.


Big-name celebrities are attaching their names to prepaid debit cards, which are intended to help unbanked people carry out transactions that require plastic. Unfortunately, prepaid cards tend to carry considerable fees, and the celebrity-branded cards are no exception -- the now-infamous Kardashian Kard was so laden with fees that it came under investigation and was ultimately pulled from the market. And while Suze Orman's prepaid card is a lot more fee-friendly, the television commentator raised some controversy when she referred to a blogger who criticized the card as an "idiot."


That's not to say that we hate the idea of celebrities endorsing prepaid cards, if they are set up to serve consumers' best interests. Here are a few we wouldn't mind seeing.


Post continues below.

The Elizabeth Warren card. Warren, who was instrumental in creating the Consumer Financial Protection Bureau and is now running for U.S. Senate in Massachusetts, is certainly a celebrity in the consumer advocacy world. While her political aspirations make it highly unlikely that she would ever endorse a particular financial product, we know that a card bearing her name would be the most fee-friendly card on the market, as she's on record campaigning against hidden credit card fees. And if the CFPB's proposed credit card agreement is any indication, you can be sure that any fees included in the card agreement would be crystal clear to anyone signing up.


The Bono card. Remember how popular the U2-branded iPods were? Apply that same principle to prepaid cards and you'll have a sure-fire winner. The card could rack up rewards points to use on the iTunes store, and purchases made at select retailers could automatically trigger a donation of a small portion of the purchase to the star's efforts to fight AIDS in Africa.


The Betty White card. We feel sort of obliged to mention Betty White, since she turned 90 on Tuesday. The card would be gold -- she is the last surviving Golden Girl, after all -- and would earn cash-back rewards on products of interest to the older set. Instead of cash-back rewards, a percentage of profits could go toward an IRA or other retirement account as well. (How much money will your 401k provide?)


The Ellen card. When we asked our Facebook fans which celebrity they'd like to see a prepaid card from, reader Kelly Giles recommended Ellen DeGeneres, who she says "promotes the layman's shopping choices" on her show. As we see it, people who use the card would pay a monthly fee, but in exchange would get exclusive coupons and discounts at grocery stores and other shops. No dancing required.


More on MainStreet and MSN Money:

Jan 19, 2012 7:21AM
How about a Tony Soprano card... you pay up or else!
Jan 19, 2012 10:55AM

...or a Lamont Cranston* card - you can't find it to use it.




*for you young 'uns, that was one of the identities of 'The Shadow' back in the day...


EDIT: Now that I think about it, that would make a better credit card.

Jan 19, 2012 10:46AM

I liked this article.  It was fun to read and the incentives that you mentioned would be great for the cards.  Ellen and Betty I would prepay for one if their cards and since I am in my 50's the Betty card would be great so that rewards will go towards my retirement. 


Good read for the day.

Jan 19, 2012 1:13PM

Credit card = pay to use your money ( maybe)


Debit card = pay to use my own money (not)


Suck them dry Banks

Jan 19, 2012 12:28PM
I would like a large number of prepaid BOB cards, so that when I am in the city and come across a homeless person or someone equally in need I can give them a prepaid BOB card. Amount on the card would be determined by their need. This is not an ego issue but a long standing private joke. That being any time something seems to happen around here and someone says what happened ? The answer is usually BOB! I am not be a celebrity but if I had to pick a celebrity it would be Gilligan!
Jan 19, 2012 11:30AM
I would LOVE and Ellen card. Maybe a small percentage of the fee could go to a help a school fund, or a homeless shelter, or animal shelters. All of which Ellen does so much for. She is pretty amazing.
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