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Wal-Mart's Black Friday starts Thursday night

This year it wasn't deal sites providing a sneak peek of Wal-Mart's holiday shopping specials weeks ahead of time. It was the retailing giant itself.

By MSN Money Partner Nov 10, 2011 1:12PM

This post comes from Melinda Fulmer at MSN Money.


At midnight Thursday, Wal-Mart released its own Black Friday ad to the Web -- a three-tiered sale, starting with a toy, video game and home sale at 10 p.m. Thanksgiving Day, followed by a midnight electronics sale, with the remaining deals available at 8 a.m. on Black Friday.


Retailers, desperate to court shoppers in this rough economy, are opening and advertising earlier to get strapped shoppers spending more at their stores.


The three different start times might be a bit confusing, but a number of deals Thanksgiving night may be hot enough to make some shoppers wait the two hours between sales, including:

Moreover, the store is offering decent deals on clothes, small appliances, DVDs and a $100 Wal-Mart gift card dangled to all smart phone buyers (with contract) on Black Friday. Post continues below.


"It's always worth a visit," says Brad Olson, founder of


And, as in years past, Wal-Mart could add more online-only deals to the mix in the days leading up to Black Friday.


Are these bargains hot enough to get you out braving the cold and crowds?


More on MSN Money:

Nov 11, 2011 9:56AM
SmileHi,  November is a time of Thanksgiving , I am Grateful to GOD  that me and my wife both have good full time jobs with benefits  at  Wal-Mart , we do not make as much money as  doctors, but we both are really good at serving the public, I figured this out a long time ago, that I should do what I do best, and working retail is what I do best,  I hope all of you who are shopping this Christmas season run into good people like us  and have a Merry Christmas!
Nov 10, 2011 7:10PM
This black friday is for the birds why not keep sales low all year around instead of jacking up the prices all year and give all good deals in one day. Holidays are ment to be with family and friends, not some stupid store. Christmas isnt about tons of gifts, this world gets greedy. All these companies open for black friday is crazy they employees should be off celebrating with family and friends.
Nov 11, 2011 12:50AM

if you dont like stores having deals on thxgiving dont go to the stores. if you do like the deals go shopping and do what ever you want and enjoy yourselfs. Do you piss holes have nothing better to do than complain about weather or not to go to walmart in your free time?

Nov 10, 2011 6:25PM
This is stupid so I have to be there at 8pm or earlier for the xbox and then get back in line for the tv... honestly sounds like to much work...
Nov 10, 2011 4:57PM

How long before holiday shopping sales start in July?

Nov 10, 2011 6:06PM

Thanks Wal-Mart for ruining Thanksgiving!!!  What kind of company makes their employees work on Thanksgiving? 


Considering the job market - most would work and not complain.  Also - there are many people who have to work on Thanksgiving - hospital employees, police, fire crew, et.  Why should anyone else think they should be exempt?

Nov 11, 2011 2:01PM

I used to work at Wal-mart when I was in college.  It isn't as bad as you are hearing.  People like to list the horror stories to get attention.  The worse the situation, the more attention they get. 


I enjoyed my time at Wal-mart.  The job was there for me when I needed it, and gave me a real good prospective on a lot of the retail world.  It was never meant to be a career for me.  Was I 100% happy all the time?  No.  I have yet to meet someone that is 100% happy all the time with any job.  People are going to have a bad day.  You have to learn to deal with that and move on.  Usually, it wasn't the company that made the experience bad, it was the customers.  Yeah that's right, all of us are usually the ones that make the life of the Wal-mart employee worse than it should be.  If people learned to use their common sense, treat people with respect, and not get all upset due to lack of sleep and whatnot because they got up to be there at like 3am, the experience would be much much better.


Things people need to keep in mind.  There is nothing in a store that is worth fighting over.  There is nothing in a store worth losing sleep over.  Regardless of the "deal" you think you are getting, everything comes at a cost.  Ask  yourself how much your quality of day is worth?  If you are willing to ditch your quality of life to save a couple extra dollars on something you probably don't need anyway, you need to re-evaluate your priorities.


My attitude is, if it is available when I decide to go to the store, great.  If not, it wasn't meant to be.  A couple years back, my wife and I were looking at the different Black Friday deals that were out there.  We were looking for a TV.  Luckily the deals that were all out there were gone.  So we didn't get one.  We looked around and online for something similar.  We ended up with a better quality TV for the same price as the "Deals".


Do your homework my friends.  Don't impulse buy anything.  Black Friday is the biggest impulse purchase day of the year.  There is a reason that those items have been discounted.  It usually isn't because they are the best quality and wanting to reward customers.  They are usually the low quality, limited quantity type items that are special for the day. 

Nov 10, 2011 9:20PM
So, the retailers are bent on ruining yet another holiday, by forcing labor to work ridiculous hours. Anybody hear China in this article? Shoppers, please wise up and stay home. OWS sent a message to the big banks on fees...Send a message to Retail Corporate America that they will NOT inflict their will on when you are to shop. You know, the better deals are closer to Christmas anyway don't you? I spent 30 years marketing for retail. It's all based on "perceived value" or out smarting the public. Stay home with the family. Happy Thanksgiving!
Nov 11, 2011 5:43PM

for all of those who say you should not shop at walmart because they are a big evil corporation, did you ever stop to think you are on MSN, owned by microsoft, on a windows machine most probably, owned by microsoft, and are probably using Microsofts internet explorer.  And you own a computer which was made by Dell, HP, Asus, Acer, Toshiba, gateway or Sony , all huge companies who only make parts that come from china or japan, not to mention all the software that comes from Taiwan.  You are most probably using an intel or amd processor to leave your comment.  two other huge companies who manufacture outside the US.  And you are probably driving a Chevy, a Ford, or another Amercian made car that was assembled in Mexico with gasoline that was drilled from Saudi Arabia. 




my point is, dont be a hypocryte. 

Nov 11, 2011 9:20AM
Instead of shopping wally world, give a gift that will mean something. Get a card from a local hair salon are barber shop, spa or anything that would hold our money here in our community. Why give to CHINA
Nov 10, 2011 6:02PM

Making shoppers compete with each other for a few "door buster" items makes a lot of people very angry.  It they are going to sell a few people a 42 inch TV for a fraction of what the rest of us will have to pay to buy the same TV - then they won't sell to many of us any TV at all.


In the weeks prior to Thanksgiving and Christmas (as well as on  that holiday) make all the items the same price - for everyone.  Have large quantizes of these items - give the lowest price possible. 


There are people who take the attitude that if Walmart is going to sell a TV that cheap - then that TV will be theirs - even if they have to knock someone down to get in line first.  And that is why Walmart and other stores deserve to get sued when a stampede occurs and someone gets hurt or killed.

Nov 11, 2011 8:21AM
Instead of wasting money on gifts this early in the Chritmas season take an opportunity to donate to those around us in need. Donate to a food share program, clothing and toys to a battered womens shelter, visit some seniors in the hospital or nursing home with no family. This family was brought to my attention while reading and commenting on a story called Should alcoholics have to wait 6 months for a new liver. This gal needs a liver transplant due to disease not drugs or alcohol. She's a single parent of two boys ages 14 and 16. They don't have much of a christmas to look forward to. Check out the site andsee if you would be able to send a donation. I checked it out and plan to help.
Nov 11, 2011 2:06AM
or better yet wait until closer to Christmas for deals and avoid the mentally insane people of nov 25
Nov 10, 2011 5:30PM

walmart could have a 99% off black friday sale and allow me to be the only person in the store and I still wouldnt shop there.  been 4 years since I shopped in a wm even though I have 2 less than 10 minutes from my house.  Willing to drive further and pay more for better merchandise and service. 

Nov 11, 2011 12:21PM

MommyM And others,


Bah, Bah, Bah! Most of you don't even know why Wal-Mart started importing from China.  Their competitors began to import first, forcing Wal-Mart to match them or lose customers. I don't blame them. If you're old enough, you might remember those M&P's that over charged their customers without remorse because they had the home town advantage. They are mostly gone now thank heavens only to be replaced by the convinance store theif owners that prey on consumers just hoping your habit of dropping in for gas will result in the purchase of some overpriced item. The best thing that ever happened was the day Wal-Mart to opened a super center 10 miles away. And to be honest, the employees while not being paid union scale are happy to have jobs.

You can grip all day long about how bad Wal-Mart treats their customers or compensates their employees but when trouble comes my friend they help their community. Ever seen an M&P make the effort? Or maybe a Union Boss shell out a dollar to help their community? Nope, they would rather influence an election with union dues money rather than be a responsible citizen.   

Nov 11, 2011 10:35AM
Isn't it sad that the Walmart executives are so poor they can't afford to give their store employees any holidays? It's disgusting.
Nov 10, 2011 6:53PM
they will have one tv for sell they did it last year to
Nov 10, 2011 5:03PM
Thanks Wal-Mart for ruining Thanksgiving!!!  What kind of company makes their employees work on Thanksgiving?  Give me a break....we can't wait a few more hours.
Nov 11, 2011 7:46AM

woohoo black friday yay materialism!


too bad all this shopping isn't really going to help the economy at all because the majority of these people are buying with credit cards only creating more debt and is not actual spending. but alas, why would Walmart care about that, they still get paid...

Nov 11, 2011 3:00PM
What happened to Thanksgiving? Is Black Friday more important these days. Also, if businesses know that people are going to be at the stores on Black Friday, why would they put anything on sale? It doesn't make any sense. Did you know that if people waited two weeks after Black Friday, they would save on average, an extra 10% on the things they buy during the Black Friday "sales". Sure, that may not be allot, but in this economy, every penny counts. You also might not want to buy everything your spoiled brat wants. It actually works quite well.
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