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Turn money management into a game

You can use game design principles to cut spending and build wealth. It's the 'gamification' of personal finance.

By MSN Money Partner Aug 8, 2011 6:27PM

This post comes from J.D. Roth at partner blog Get Rich Slowly.


I am a gamer. All my life, I've been a fan of games of all types. I've played Dungeons and Dragons since I was in the third grade. During 2000 and 2001, Kris and I had marathon bridge sessions with another couple at least once a week. I used to host monthly game nights during which my friends and I played the latest and greatest European board games. For a while, I played in chess tournaments. And, of course, I've long been addicted to video games.


No surprise then that I was happy to participate in a recent panel discussion at the IGDA summit, a conference for game developers. The topic? Practical personal finance. The other members of this panel were Courtney Stanton (of Subatomic Studios) and Mike Sellers (of Kabam). The panel was moderated by Dan Scherlis.


I didn't know the other panel members before the conference started. Because we'd never met, we spent a couple of hours beforehand preparing our talking points. I was impressed by how my colleagues tied everything back to gaming. Over and over again, they talked about the "gamification of personal finance."


The gamification of personal finance
The "gamification of personal finance" simply means using money management techniques based on game design principles.


Think of your favorite games -- especially video games. What makes them fun? What makes you want to play again? How can these elements be extracted from game design and used in real life? In this case, for promoting smart personal finance?


At first, I thought the idea sounded silly. But I quickly realized that I've been subconsciously using game design principles to help me cut spending, boost income, get out of debt, and build wealth. My own approach to money management has been game-based for the past seven years, but I hadn't realized it until now.


During our discussion, Stanton talked about her own experience with debt repayment, about how it felt like she would "level up" whenever she paid off a credit card or a loan. This kept her motivated to continue.


Dan Scherlis, our moderator, made an interesting point. Even as we're trying to "win" the game of personal finance, there are folks on the other side trying to beat us. The credit card companies, the transnational corporations, and even the professionals who are supposed to be on your side -- they're all trying to game you, trying to get as much money out of you as they can. (This is exactly why I'm always saying that nobody cares more about your money than you do.)


Playing the game
But how does this all relate to real life? For me, the answer is obvious. I can see clearly how using the debt snowball gave me game-like feedback about my progress, encouraging me to accelerate my debt reduction. I felt like I was winning.


The same is true with boosting my income. For years, it was a fun challenge to see if I could earn more money this month than last month (or more money this quarter than last quarter). For me, my income was my "score," and bringing in more money was my way of racking up the points.


I'm not sure what sort of game I'm playing now. It's as if I've reached the final stages of the game, and my goal is simply to maintain the position I've established. And I'm trying to find a way to do this while still having fun.


For you, making a game out of money management might mean something else. For instance, you might:

  • Budget $100 for groceries every week. If you spend just $85, then the remaining $15 is yours to spend on whatever you'd like.
  • Make a game out of spending as little as possible on dining out. How far can you stretch your restaurant dollar? What coupons and discounts can you find? Where are the cheap eats that taste good?
  • Make a paper chain representing your debt. Each time you pay off a certain amount ($100?), cut a link of the chain.
  • Give yourself a "bonus" for completing a "stage." Maybe you're trying to pay off debt. Each time you eliminate one debt, you might give yourself some sort of small reward as a "power-up."

Actually, a lot of the money hacks I've shared over the past five years are nothing more than methods for making money management into a game. Some examples:

To some extent, Mint uses game-design principles. It's a money management tool that provides game-like feedback about your progress. And tools like Bobber (a targeted-savings app) explicitly try to make money management a game.


Note: In some ways, gamification is just taking advantage of feedback loops. With personal finance, that means getting constant data about your financial situation, looking for ways to improve that situation, and then pushing yourself to make changes. Once the changes are made, you look at the results and repeat the process.


Game over
The gamificiation of personal finance isn't new. For decades, people have been trying to use game principles to encourage others to save. In 2008, for instance, I shared some financial advice my father gave me when I was only 19. He wrote:

You used to play lots of video games. One of them had a rocket and you had an energy level you had to worry about. Energy was used to travel and to shoot at the enemy. Life is a big video game. In our society money is the energy. There are certain things you have to or should do, so make sure you don't shoot so many asteroids just for the fun of it that you deplete your energy level and someone has to flash on your screen -- GAME OVER.

Dad was decades ahead of his time!


But what I want to know today is: Have you ever thought of money management as a game? What rules did you set for yourself? How did you keep score? (Money in the bank seems like an obvious way to keep score, but some people might use net worth, and others might use investment returns, etc.) I'd love to hear how other people turn personal finance into a game.


More on Get Rich Slowly and MSN Money:

Aug 9, 2011 1:47PM

Totally makes sense. The money management part is why monopoly became so popular. Now if only there were more financial types games available that are more realistic. The tycoon games are not realistic and neither is the CashFlow game  from Kiyosaki.

Addressing issues like credit card balances/interest rates, different loans (auto, home), using insurance to provide coverage (this could toss in some hazards that affect certain assets).

Kids could be playing these types of more sophisticated money management games could have a tremendous affect and fill in the learning gap not provided from education.

Definitely a good positive idea.

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