Restaurant sues over roadkill listing
The owner of 2 Montana barbecue restaurants says his business has suffered thousands in losses since they appeared under 'animal carcass removal' in the phone book.
Would you eat at a barbecue restaurant marketed under the yellow pages listing for roadkill?
Hunter Lacey's Bar 3 Bar-B-Q restaurants in Bozeman and Belgrade, Mont., appeared under "animal carcass removal" in a Dex Media phone book in 2009, and Lacey says business has dropped off by more than $18,000 since then. Jay Leno joked about the phone book error on "The Tonight Show" in January.
Now Lacey has sued Dex. "Lacey's lawsuit says a Dex Media employee deliberately published the listing after Lacey declined to buy an advertisement from him," an Asssociated Press story says. Among Dex's responses to the suit, the AP says, was that a restaurant representative was rude to the caller from Dex. Also, Dex claims, according to AP:
Dex is not responsible for the conduct of its employees if they operate outside the scope of their employment -- and the employee who changed the restaurant's listing to appear under the "Animal Carcass Removal" heading was operating outside the scope of his job.
Just goes to show that everyone needs an editor. Post continues after video.
And how about a sense of humor? You might think a restaurant owner in Montana would enjoy the publicity and maybe take advantage of it. (Plus, depending on what's hit, the carcasses here in Montana can be quite tasty.) "TheJdogg" commented on the Missoulian newspaper website:
Jokingly name a meal or two after road-kill, and people will line up for it. Also, he must be aware how hard it is to prove that the dex thing caused this. We are in a recession. We also know which restaurants are safe. Montana towns aren't that big.
And if you are visiting from out of town, the last place you'd look in the phone book to find a restaurant is under the "animal carcass removal" section.
On the other hand, it's difficult to judge how widespread this listing has become on the interwebs even though Dex removed it from its book. We just did a search under the animal carcass removal section at the AOL Yellow Pages for Bozeman and guess what popped up? The Bar 3 restaurant down the road in Belgrade.
More on MSN Money:
@ holdin 5 aces- You claim to have been to Montana but since you claim that Montanans are dumb- I have reason to doubt your veracity. Most Montanans are strong, smart, capable and independent.
OK so obviously the revenue decline came from the general mood America is in and the belt tightening that unemployment and underemployment brings. But for DEX to deny responsibility when one of its salespeople goes rogue like this....
DEX's affiliation with Qwest only serves to verify how poorly run this company is. I think a boycott is in order.
(And an out-of-court settlement where the terms are not disclosed except that DEX preserves its "lack of responsibility" in the matter.)
Even if you don't look there to find a place to eat, if you did see or hear about the add there would you stop in when driving by hungry.
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