At Wal-Mart, Black Friday starts at midnight
The retailer's leaked ad features midnight bargains and a second sale that begins at 5 a.m.
This post comes from Melinda Fulmer of MSN Money.
The discount giant's Black Friday ad, leaked over the weekend, shows two distinct sales. One set of deals -- for toys, clothes and other goods -- starts at midnight as Thanksgiving Day comes to an end. A set of electronics doorbusters rolls out at 5 a.m. Friday.
Are these bargains steep enough to have shoppers camped out at their stores much earlier than they've ever done before? Maybe.
The circular does show some great deals on everything from TVs to laptops to video games, including:
- Emerson 32-inch wide-screen 720p LCD HDTV for $198 (other brands sell for $400 or higher).
- Magnavox Wi-Fi Blu-ray disc player with $10 Vudu credit for $69 (elsewhere for $115 and above).
- Kodak C183 14MP 3x zoom digital camera for $59 (now $84 at Wal-Mart).
- eMachines 15.6-inch laptop with Celeron, 2GB, 250GB, DVD+R for $198 (now $349 and higher).
- Medal of Honor video game for PlayStation 3 or Xbox for $29 (now selling for $39 and higher).
And there are a few good deals on toys, clothes and small appliances, such as:
- Men's Wrangler jeans for $9 (normally $30 to $38).
- Hamilton Beach slow cooker for $9.97 (now $27).
- Leapfrog Leapster 2 Learning System for $25 (now selling for $37 and up).
- LEGO 405-piece Ultimate Building Set for $15 (now $31 and up).
But some shoppers on bargain sites such as Slickdeals.net were irritated.
"That dual sale will make it tougher to get everything," said "drsketch" on Slickdeals.
And it's not clear if shoppers will have to camp out at midnight to get first-in-line wristbands for the doorbuster merchandise at 5 a.m.
Wal-Mart is hoping to get the jump on rival discounter Target, which will not open its doors until 4 a.m. Black Friday. (It has an online-only sale on Thanksgiving Day.)
However, Wal-Mart's midnight sale isn't the earliest start to the traditional beginning of holiday shopping. Sears will open early Thanksgiving morning, and Toys R Us will open at 10 p.m. on turkey day.
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