Who liked the 9/11 ads? You did
The viewers' favorite was Anheuser-Busch's Clydesdale tribute spot for Budweiser.
This post comes from James R. Hood at partner site ConsumerAffairs.com.
The airwaves were full of 9/11 tribute ads over the weekend, and critics were quick to label them mawkish, exploitative, crassly commercial and syrupy, just to name a few.
But guess what? Somebody liked them. Lots of somebodies, in fact.
A survey by Ace Metrix, which measures ad effectiveness, finds that the ads were very well received by the consumers they were aimed at. "American consumers, by and large, rated the ads very favorably," the company said after polling 500 adults.
Anheuser-Busch's Clydesdale tribute spot for Budweiser beat out the others in the genre, with State Farm's "Thanks" ad second, and a series of Chevrolet ads that aired during Discovery Channel's "Rising: Rebuilding Ground Zero" coming in third.
Ace Metrix found it significant that the tribute ads did better than the usual product ads in terms of effectiveness. The Bud spot -- admittedly a thing of beauty -- scored a 655 on the Ace Metrix effectiveness scale of 0 to 950, Advertising Age reported, far ahead of the average beer ad score of 478.
A ConsumerAffairs.com analysis of about 280,000 consumer comments on Facebook, Twitter and other social media and blogs supported Ace Metrix's findings, showing a clear upswing in positive comments in recent days.
Nearly 3,000 consumers posted comments our computerized sentiment analysis classified as positive about Bud so far this month, compared with about 1,700 one year ago. Among the most frequently used words and phrases used to describe Budweiser were: "Budweiser commercial," "advert," "horse" and "best commercial."
More on ConsumerAffairs.com and MSN Money:
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
ABOUT SMART SPENDING
Editor Bev O'Shea lives and works in the foothills of the Appalachians. A former copy editor for The Atlanta Journal-Constitution and the Orlando Sentinel, she joined MSN Money in 2007. She's a fan of sunsets, college football and free shipping, among other things.
Having worked as a writer, reporter and editor for more than 25 years, Editor Julie Tilsner is the sort of person who can't help but correct grammar in Facebook postings and on billboards. She's written for BusinessWeek, the Los Angeles Times, Parenting, Redbook, AOL and others. She lives in Los Angeles County with her family and loves to drink wine and practice yoga, although not generally at the same time.
A writer for MSN Money since January 2007, Donna Freedman won regional and national prizes during an 18-year newspaper career and earned a college degree in midlife without taking out student loans. She also writes about smart money tactics for magazines and on her own site, Surviving and Thriving.
Mitch Lipka has been warning people about scams and shining light on questionable business practices for more than 20 years. Mitch, the consumer columnist for The Boston Globe, has also been a reporter and editor at The Philadelphia Inquirer, Consumer Reports, South Florida Sun-Sentinel and AOL. He won the 2010 New York Press Club award for best consumer reporting online and was honored in 2011 for his reporting on child product safety.
Marilyn Lewis is an award-winning writer with a passion for getting readers clear, straight information that helps them stay out of financial trouble. A former reporter for The San Jose Mercury News, she works from her home in Port Townsend, Wash. Contact her at MarilynLewis@Outlook.com.
LATEST BLOG POSTS
New York's mayor says a composting program would save millions. It's a great frugal hack for anybody, anywhere. Here's how to get started.