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Many holding out for Cyber Monday

A new survey says many shoppers expect to find the best deals online after Black Friday has come and gone. Are they right?

By MSN Money Partner Nov 21, 2012 9:16AM

This post comes from Melinda Fulmer of MSN Money.


Woman shopping online © Ariel Skelley/Blend Images/Getty ImagesMove over, Black Friday: Many shoppers expect to find better deals on the Monday after Thanksgiving, according to a survey from deal site


According to the November survey of 600 consumers, 62% said they expected to find the best deals on Cyber Monday, which got its name seven years ago for the large number of online sales. Seventy-four percent of those surveyed said they shopped online on that day last year.


Indeed, last year Cyber Monday became the single biggest online shopping day on record, with $1.25 billion in sales, according to comScore.


And this year could be bigger. Thirty-three percent of those surveyed by FatWallet said they planned to spend more this year, while 54% said they would spend about the same.


But are consumers right? Are the deals really better on Cyber Monday? Should you hold out and stick to feasting on Thursday, rather than rushing out to the ever earlier Black Friday sales? It depends on whom you ask.


Brad Olson, founder of, says Cyber Monday has been a "big flop as far as the quality of deals."


"Sales are high that day because people are back at work and realize they need to start shopping and they see all these sales and so they'll still buy stuff. But I'd say prices on Cyber Monday average 10% more than Black Friday."


Brad Wilson, founder of, agrees that Black Friday has some of the steepest price cuts on individual items.

"Black Friday has some door-buster deals that you won't beat online on Cyber Monday," Wilson says.


But, he says, Cyber Monday offers a broader range of discounts achieved through one-day-only coupon codes that slash 25% to 50% off an entire purchase, he says. Moreover, Cyber Monday prices are more fluid, he says, and can change during the day, based on what retailers' rivals are offering.


If he had to pick one, Wilson says he'd shop Cyber Monday for the sit-at-home convenience and broader discounts, "but it would be close."


Given last year's spectacular Cyber Monday sales performance, some industry watchers expect retailers to pull out bigger bargains for shoppers this year.


"I think we're going to see some of the best deals we've ever seen on Cyber Monday," says Brent Shelton of FatWallet.


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Nov 21, 2012 12:01PM
any more shopping online saves time, gas money, and it's delivered to your door.  a very handy service. 
Nov 21, 2012 4:07PM
This reminds me... I could use more junk from China.
Nov 21, 2012 1:11PM
The Holidays have become little more than an industry fabricated marketing scam. Our family saves BIG though; instead of buying expensive token gifts for each other, we make charitable donations and volunteer to help the less fortunate. True gifts are from the heart, and not from exploitive major retailers.
Nov 21, 2012 12:19PM
And some online stores offer free shipping, although with some there's a minimum purchase.
Nov 21, 2012 7:20PM

"...I'd say prices on Cyber Monday average 10% more than Black Friday."


Gee, 10%. Wow. Sorry, but I would happily fork over 10% more just so I don't have to stand in line with a bunch of nasty, sweaty, vicious shark people happy to trample young and old alike just to grab some crappy item that will be forgotten by the recipient 20 minutes after it's given. And I agree with steveG1956. The money you save on gas, time, and frustration easily makes up the 10% difference. Has everyone already forgotten all the reports of fistfights, psychos pepper-spraying other shoppers, and that poor young WalMart worker who was trampled to death a few years back?

Nov 21, 2012 12:25PM

Why wait 'till monday to shop online or wait in line on Black Friday? I'm getting up tomorrow, putting the turkey in the oven and doing my online shopping while it cooks.

Nov 21, 2012 1:06PM
Beware of big box retailers offering online incentives. Sure it looks good when you point and click but the past few years, the incidences of out of Stock, Wrong item, Back Order and Damaged On Delivery were up a lot. You are far better off going to where the clicked store specializes in online business and direct ships over drop ships from some warehouse.
Nov 21, 2012 12:36PM
Consumer sentiment stalls ? Great one liner from the Spin Masters ! Consumers are in a depression no money a mountain of Debt no savings! Credit cards maxed out losing their homes ! Evictions defaults bankruptcy ? All is well the Criminal Banking Cartel expects to make a few more Trillion during the Holiday season=SCREW THE PEOPLE !
Nov 23, 2012 11:49AM
Don't be tempted for just any deal without making sure it's really lowest price for you product. I find price comparison sites like a great source to really make sure I'm getting the best price anywhere.
Nov 21, 2012 6:49PM

V_L---befriend The Upgrade Place--no big box, no gimmicks and 30 years of expertise unrivaled anywhere.


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