Smart SpendingSmart Spending

Clash of the coupon-clipping titans

Two of the biggest names in the online couponing world are trading barbs over 'Extreme Couponing.'

By MSN Money Partner Feb 16, 2012 12:41PM

This post comes from Quentin Fottrell at partner site SmartMoney.


SmartMoney on MSN MoneyCoupon clipping seems like a wholesome pastime. But the latest season of TLC's "Extreme Couponing" resulted in allegations of fraud and reignited a feud between J'aime Kirlew and Jill Cataldo -- two of the country's biggest coupon-clipping moms.


The Coupon Information Corporation, a nonprofit industry watchdog, expressed its "continued disappointment" with "Extreme Couponing" over a recent episode allegedly showing a 16-year-old in Burbank, Calif., using fake coupons to get 408 rolls of toilet paper for free. With the cameras rolling, the store went along with the transaction, and the boy wheeled seven carts of toilet paper out of the store.


However, the CIC said it looked into the matter and learned that after the store was denied payment for the counterfeit coupons and contacted the show, the minor's mother repaid the store for the items.


The CIC wants the show to retain an independent industry expert "to ensure the integrity of future episodes" and follow the rules pertaining to couponing. (Dustin Smith, a spokesman for TLC, declined to comment on the matter.) Post continues below.

Some couponers feel the incident gives them a bad reputation. Jill Cataldo, a blogger and couponer based in Chicago, says the coupon controversy proves that stores as well as consumers need to abide by manufacturers' rules. Counterfeit coupons are easy to come by online, she says, but "there's no difference from people using fake coupons and play money."


The alleged misuse of coupons depicted on TLC has dogged the reputation of couponers since J'aime Kirlew appeared in the first episode of "Extreme Couponing," Cataldo says.


Kirlew says Cataldo has sour grapes because she wasn't invited to participate in the show. "I'm at the height of frustration with her," Kirlew says. "I don't know who she thinks she is. Is she bitter because TLC didn't choose her to be on the show?" In an interview with, Kirlew acknowledged matching bar codes -- as long as they worked -- rather than products, but says she never used counterfeit coupons.


Cataldo says she would never appear in the current version of the show; she spoke to the production company before TLC was involved and says it was originally pitched to her as an instructional show. "It makes people believe that if they're not saving 80% to 90% on their shopping they're not doing well," she said.


Kirlew -- who has herself stockpiled 450 rolls of toilet paper and 250 paper towels at her Montgomery Village, Md., home -- says "Extreme Couponing" shows people how to save. "I just had 41 people at my workshop, so don't tell me I'm doing something wrong," she says. "I'm on fire."


More on SmartMoney and MSN Money:



Mar 7, 2012 6:49PM
Yeah well now the so called  winner of the tin plated "Golden Shopping Cart" has been found to have used 400 counterfeit Tide coupons - ripping off the Las Vegas store where the alleged "finals" were held. 

This isnt a battle of the couponing titans.  This is fraud.  You should not have made this seem like a trivial grudgematch.  Counterfeiting coupons is serious business, especially when there is a large corporation behind it.

Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


Smart Spending brings you the best money-saving tips from MSN Money and the rest of the Web. Join the conversation on Facebook and follow us on Twitter.