Girl Scouts cut cookie selection
The marketing-savvy organization sees more profit in fewer varieties. Can't find cookies? Use the app.
No one is immune to the economy, not even the Girl Scouts.
The organization is discontinuing some of its less popular cookie flavors, choosing to cut costs by focusing on just six flavors in 12 test markets around the country.
Whew! Samoas (also known as Caramel deLites) are still being sold nationwide, as are Thin Mints, Do-Si-Dos, Trefoils, Lemon Chalet Cremes and Tagalongs (aka Peanut Butter Patties).
But Dulce de Leche, Thank U Berry Munch and All Abouts shortbread cookies are no longer on the menu for the regions participating in the Super Six pilot.
The Girl Scouts, which started selling cookies in 1917, have focused more on successful marketing techniques in recent years. The organization's latest move was to embrace the use of social media for cookie sales.
Like other merchants, the organization is looking for ways to cut costs in lean times.
"Our top five varieties make up 77% of cookie sales," Amanda Hamaker, the Girl Scouts' manager of national product sales, told The Wall Street Journal. "The others are yummy and fun, but they're side dressing -- leaving councils with an awful lot of alternate varieties left over."
She told the WSJ: "We're all seeking a little more simplicity." Post continues after video.
Girl Scout cookies are still not sold on the Web -- leaders believe the girls learn more when they sell in person -- but Girl Scouts 13 and older can now market their cookies online. You can read about the cookies on the Web (enter your ZIP code to find a local troop selling cookies), "like" Girl Scout cookies on Facebook (and send virtual cookies to your friends with the app), follow the Girl Scouts on Twitter, watch them on YouTube and download cookie-finding apps for iPhone and Android.
The Girl Scouts may be tightening their belts but they're making it easy for you to buy a few boxes of cookies rather than tighten yours. Prices are $3.50 to $4 a box, depending on where you live.
So far, the discontinuation of the less popular flavors hasn't drawn much opposition, though 12-year-old Girl Scout Josephine Woytas of Oklahoma and her family are hoarding boxes of the Dulce de Leche caramel cookies. "I can't believe they took those away," Josephine told the WSJ. "I guess what it comes down to is the consumer's choice."
The Girl Scouts must know what they're doing. According to the WSJ, profits rose from $700 million to $714 million last year, after six years of falling about 1% a year.
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Oh I remember the days when they were 50 cents a box…sold a lot of them in the mid 1960s; good memories!! Sold them myself, door to door!!
YES GS COOKIES ARE OUTRAGEOUS NOW. But I will still buy them if it's only 1 box. These sweet little Girl Scouts don't understand WHY you WON'T buy from HER. They are doing something they really believe in and think they are doing something REALLY IMPORTANT and worthy for their Troop. It gives them a sense of " Supporting a Cause & Building Confidence". Although the price is way to much, "I cannot say no to the "LITTLE GIRL" who is working so hard on what she thinks is a Good Cause and Meaningful. They don' realize where the money goes or what it it used for, they just want their Badge or prize. I myself am on a tight budget, but manage to MAKE A GIRL SCOUT SMILE....
I was in girls scouts for two years and while I don't ever recall selling cookies, I had a lot of fun and learned a lot. I would have like to have sold cookies. (I moved away and my new town didn't have a chapter) I think it's a great way for little girls to learn confidence, persuasiveness and how to be outgoing.
Please stop bashing the girls and what they're trying to do!
try and find a positive side!
now having to pick is going to be a whole lot easier!
Everyone needs to relax. Only 12 of the 112 Girl Scout councils in the country that work with Little Brownie Bakers have chosen to participate in the pilot program that focuses on the six top-selling cookie varieties. No decision has been made by any council or Little Brownie Bakers what cookies will be offered in the future.
There is also a mistake in the article when it states that cookies are not available for purchase on the web. Our council does do online sales.
Cookies sold in the 1960's for .50 or the 80's for 2.00, at today's prices would range from 3.46.-4.05 a box. Seems about what the price is. Those complaining about the price, don't buy them.
@Colorado girl, please don't generalize about Council's. Just because yours may not be functioning, doesn't mean they all are that way. Have you taken your concerns to the National Level?
@sotired3. Sounds like a good idea, now if you can just convince everyone else to do the same so that my troop can receive the $800.00 that we did last year, and each girl receive her $50.00 that can be used for camps, uniforms, etc., that would be great. I remember our school trying the same thing because parents kept complaining about fundraisers and would just rather donate. Unfortunately, they didn't put their money where their mouths were and we were unable to fund the programs we had planned.
@Lets just be happy. Yes there is a markup. In our council, the cost to produce the cookies are .85 a box and they sell for 3.50, a 2.63 markup per box. Of that 2.37 goes back to the girls in service unit, troop and indivdiual proceeds, and to fund camp and troop programs at a council level. I guess I can be grateful for a Council who puts the money into the girls and not a council office.
I sold cookies many years ago when I was a Scout, but would NOT want my child doing it now. (If I had a daughter -only have a son!)
Last year, I opened my door to a little Girl Scout, and she stepped right into my living room. NO parent with her. I told her she should never walk into a stranger's house, because of the danger involved. Then I bought cookies and made her promise she would never do it again-even if she was invited "in out of the cold."
If they tell these girls nothing else, they should be WELL trained-even scared if necessary-into staying OUT of strangers' homes.
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