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Justin Bieber promotes prepaid card

The performer will be marketing the card through social media to his many teenage fans.

By MSN Money Partner Jan 3, 2013 4:17PM

This post comes from Renee Morad at partner site Money Talks News.


Money Talks News logoWatch out, teeny-boppers -- and the parents paying their bills. Justin Bieber has become the latest celebrity to enter the prepaid debit card market, inking a deal with on a new SpendSmart card aimed at teenagers.


Justin Bieber in September 2012 (© Brian J. Ritchie/Hotsauce/Rex)Bieber is just one of many celebrities to take up the spotlight on plastic. Others include Magic Johnson, the Kardashians, Suze Orman and even cartoon characters. Meanwhile, major issuers such as American Express and a number of big banks have become players in the past year.


The prepaid market is growing: Consumers loaded about $57 billion onto prepaid cards in 2011, and loads have been projected to reach $82 billion in 2012, $117 billion in 2013, and $167 billion in 2014, according to the Mercator Advisory Group.


But the cards come with shortcomings, such as hidden fees and the fact that they don't help cardholders build credit.


The Bieber-endorsed prepaid card has a monthly fee of $3.95 as well as some other charges:

  • Loading charges of $2.95 from a debit or credit card; 75 cents from a checking or savings account.
  • Replacement fee of $7.95.
  • ATM charges of 50 cents per balance inquiry and $1.50 per withdrawal.
  • If the card is inactive for 90 days, there is a $3 inactivity charge.

Currently, there are practically no government regulations and consumer protections on prepaid cards. Debit and credit card rules and regulations do not apply. The Consumer Financial Protection Bureau is studying the fees and practices of prepaid cards.


Bieber will tout his card with a social media push. According to a press release, he'll tap into some 30 million Twitter followers and 48 million Facebook fans to help promote the SpendSmart prepaid card. He'll also produce a number of videos underscoring the need for responsible spending by teenagers. What's more, he'll offer cardholders some opportunities to win "unique experiences." No specifics yet on what those experiences entail.


More on Money Talks News and MSN Money:

Jan 3, 2013 6:10PM
Wow, and I thought credit cards had high fees...  Oh wait, what am I saying: I don't pay fees on any of my credit cards; I get a percentage of my purchases back.

Only a complete idiot would sign up for one of these "prepaid cards"

Would someone please just dispose of this guy, I am so tired of seeing his silver spoon face on everything, between him and the Kardasians who cares, and we wonder why the would is in a state of stupid.
Jan 3, 2013 6:15PM
I'm just thrilled that Justwhen has found another way to negatively influence teenage girls teaching them money grows on trees named their very kool almost man.
Jan 4, 2013 3:07PM
If he let's his hair grow out a little more he will look more like a girl anyway-------------See you girlfriend/////////////
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