Online charitable giving benefits banks
The growth of online charitable giving is a boon to nonprofits. But there's an unintended beneficiary of this cyber generosity.
This post comes from Stacy Johnson at partner site Money Talks News.
How would you feel if you learned that when you donate $100 to a charity, you're adding only $97 to the charity's coffers, while making some nameless bank $3 richer?
That's probably what's happening if you donate by credit card -- which has become increasingly popular as charities join the rest of the world online.
According to a press release from Convio, a provider of software to the nonprofit industry, their clients raised more than $1.3 billion online in 2010, up 40% from 2009.
It's easy to see why those doing the donating prefer plastic. Credit cards are convenient, donations are documented, and cardholders can accrue perks like frequent-flier miles or reward points.
But that convenience comes at a cost to the charity on the receiving end. They typically pay processing fees -- known as interchange fees -- ranging from 1.5% to 3% of each donation. Result? Not only is the charity receiving less money than you intended to donate, you're contributing to the coffers of an organization you may not regard as all that charitable.
Credit card processors have waived their fees for some online donations. For example, shortly after the Haiti earthquake, MasterCard waived fees on donations to the Red Cross and a handful of other charities. Visa, MasterCard, and several major banks did the same after the Japan disaster. But in general, when it comes to interchange fees, banks consider charities no different than merchants. If they accept plastic, they pay fees.
What's a good Samaritan to do? Three options:
- Nothing. Donating online is a convenience, and processing these transactions is an expense for Visa, MasterCard, and the various banks involved. So one option is to simply ignore the interchange fee and move on. After all, if you donate $100, Visa, MasterCard, and the banks may be taking in $3, but at least $97 went to the charity.
- Increase your donation to cover the charity's processing costs. For example, rather than donating $100, donate $103.
- Find another way to pay. If you bank online, simply send a payment to the charity via online bill pay, something that typically doesn't cost you or the charity anything. You might also allow the charity to debit your bank account. And, of course, there's the old-fashioned option: Send them a check.
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