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Keep away from the Kardashian Kard

The Kardashian sisters may know their way around reality TV, but they apparently don't know the first thing about prepaid cards.

By Stacy Johnson Nov 22, 2010 11:52AM

This post comes from Michael Koretsky at partner site Money Talks News.

 

First, they were huge reality TV stars. Then the Kardashian sisters -- Kim, Kourtney and Khloé -- launched their own line of jewelry, several perfumes, a clothing boutique, and a workout DVD. And that was fine, because their fans (mostly young women) knew what they were buying, and at what price.

But their latest venture, the Kardashian Kard, is the worst idea since Kim's 2007 sex tape. While the Kardashians usually don't mind letting it all hang out on camera, their new prepaid debit card is downright shy when it comes to disclosing the myriad fees it contains. 

 

The card is aimed at the 18- to 25-year-old women who made the "Keeping Up with the Kardashians" reality show a hit on the E! network, and Kardashian Kard customers (kustomers?) have two unappealing options: a six-month plan that costs $59.95 or a 12-month plan for $99.95. Post continues after video.

According to Consumer Reports:

The six-month plan covers the $9.95 purchase fee, $5 minimum deposit, and a $7.95 monthly fee for the duration of the plan. The 12-month plan is identical except it includes the $7.95 monthly fee for the full year.
In addition, consumers will be subject to a $1.50 fee for withdrawing funds at an ATM (plus the fee the ATM operator charges); $1 fee if ATM or point of sale transactions are declined; $1 fee to check balances at ATMs; $1.50 to speak by phone to a customer service representative; and $9.95 to replace a lost or stolen card.
After the initial six- or 12-month purchase period for the Kardashian Kard expires, consumers must pay a $7.95 monthly fee for as long as they use the card. Cancelling the Kardashian Kard will result in another $6 fee.

"There's nothing glamorous about a prepaid card that comes with a bunch of hidden fees and other gotchas," said Suzanne Martindale, policy associate for Consumers Union, publisher of Consumer Reports. "Don't try keeping up with the Kardashians by falling for this celebrity-hyped prepaid card. There are more affordable and safer options to managing your money and paying with plastic."

 

Admiring a celebrity is one thing -- but sending $7.95 monthly to someone who's presumably already rich? Krazy.

 

Granted, it's not just the Kardashians -- as we've reported before, most prepaid cards are costly.

 

More from Money Talks News and MSN Money:

31Comments
Nov 22, 2010 6:06PM
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i wanna be a **** too,  if these whores, sluts, b*tches, make this much money... where do i sign up?

Thanks to these worthless whores we create more worthless selfish young people for this new generation.  What good have they done for this world except hands on, on how you can contact every STDs known to man.

So many people dying of hunger, so many people don't even have homes, and all our young ones care more about who they are sleeping with next... so shameful

Nov 26, 2010 10:25AM
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Who are these Kardashian people and why is this broad's face on MSN every fricking day? What needs to be done to make sure I never have to see or hear anything about them, ever again?
Nov 22, 2010 5:58PM
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The Kard susters are nothing but no talent sluts.   Who watches these jersks anyway.  Anyone who does should get a life.   What a waste of time and money.   Grow up people....
Nov 26, 2010 12:21PM
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why do we keep putting whores and tramps on tv. while our troops get no love. not hating just telling the true. Thanks a lot rajay. peace
Nov 26, 2010 10:19PM
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THEY SKEEZIN SKANKS ARENT CUTE!  THEY CORUPT THE YOUNGEST INNOCENT GIRLS FOLLOWING THEM UNFORTUNATELY TO BE SLUTS, HAVE SEX TAPES, BE A SLOPPY **** DRUNK, DRUGS,  WHO COME FROM MONEY AND COULDN'T BUILD **** FOR THEMSELVES IF SOMEONE WITH A DEGREE WASN'T DOING IT FOR THEM.

IT'S A SHAME!  IF YOU GIVE THESE HOOKERS A DIME SHAME ON YOU FOR SUPPORTING THEIR ****/**** WAYS AND THEY NEED TO SHIP THEM BACK TO JERSEY SHORE OR ISTANBUL OR WHEREVER THEIR FROM......LARGE **** RAP VIDEO 2ND CLASS D RATED CELEB ASSHATS...  I CAN'T BELIEVE BRUCE JENNER OF ALL PEOPLE GOT INVOLVED THERE AND LETS THEM F-UP CALIFORNIA---WHAT A DISCRACE TO ALL HUMANS...

AND TO THINK I DEFEND OUR COUNTRY AND WATCH MY FRIENDS DIE SO MY DAUGHTER CAN START SMOKING AND SAID SHE WATCHED THESE WORTHELESS BAGS OF **** SMELL UP MY STATE!!!!!!!!!!!!

Nov 22, 2010 2:53PM
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anyone that gets a credit card because they are a fan of the kardashians deserves to pay out of the nose in fees.  true story.
Nov 26, 2010 6:09PM
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I would never get that card in a million years! That was a dumb idea for them to even have a card.
Nov 26, 2010 10:08PM
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This is pathetic. Way to encourage young America you whores.
Nov 26, 2010 7:07PM
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I don't know why anyone would consider getting such a card. These women aren't even good looking but have been marketed as such. They're lifestyles are dysfunctional and not worth observing at all. Yet they make it onto American television and elsewhere.

 

Apart from all the obvious plastic surgery the pictures on these cards will be photoshopped to the nth degree. Take it from someone who used to work in advertising and publicity. As for their young 'fans' I hope they can make more of themselves than KKKK and have a normal happy life without resorting to worshipping people who don't know them, don't care about them and are not worth their time and money.

Nov 26, 2010 12:02PM
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My question is, if these broads are already "rich," why do they keep coming up with cheap ways to make money? I don't see Angelina Jolie coming out with overpriced purfumes and prepaid cards...
Nov 30, 2010 5:05PM
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Having lots of money does NOT equate to having any class, whatsoever.  For the love of Jesus, why is ANYONE buying their BS products, any of them.  Instead, buy your own life. 

Nov 26, 2010 11:40PM
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This card is a rip off.Theyre good in fashion,make up and scandals but doing this,sorry but they su....  Why? cause they just taking advantage of people,,sorry girls but this time you girls are just 3 slot bitches that make money only showing sex tapes and your sorry **** life in tv.You guys may make money out your bodys but your lifes are so mess up that please go to a FAMILY COUNCELING..YOU GUYS NEED HELP!!!!!!!! 
Nov 22, 2010 2:31PM
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Please, when is their moment of fame going to be over. Their heads are as big as their a**
Nov 22, 2010 2:30PM
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So the idea is to utilize their glamour and sex appeal to lure young adults into purchasing their Prepaid Credit Cards which in turns offers the consumer what??  A lousy deal and a picture of these three Bimbos on a card. 

 

The Kard-****-hians are a JOKE.  Do yourself a favor and change the channel when they show up on your television, they are a sad addition to what we call the "American Culture".

Nov 26, 2010 10:30PM
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This card is a rip off just get yourself an atm card wit your bank??
Nov 22, 2010 2:22PM
Nov 26, 2010 11:03PM
Nov 26, 2010 8:15PM
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stay with what you know girls  you are right  they aRE HEADING DOWN THE WRONG HIGHWAY
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