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One last Kodak moment for consumers?

As the iconic company nears bankruptcy, watch for the prices of its low-end cameras to drop.

By MSN Money Partner Jan 6, 2012 7:12PM

This post comes from Quentin Fottrell at partner site SmartMoney.


SmartMoney on MSN MoneyKodak's woes may have one upside, analysts say: discounts on new digital cameras in the coming months.


As the company reportedly edges closer to filing for bankruptcy protection, it's unclear what's in store for the famed photographic giant. But Kodak's low-end cameras are likely to come down in price, according to Robert Passikoff, founder of management consultancy Brand Keys. He says simple digital cameras for novices and younger people may find their way to the bottom of the bargain bin: "The company already appears to be offloading inventory." (A Kodak spokesman says: "We don't comment on markets rumors and speculation.")


Already, there are steep discounts on new Kodaks. It's currently selling the $140 Kodak Easyshare Touch M577 for half price and cutting 17% off the $180 Kodak Playsport Video Camera -- though they are still more expensive than the discontinued Flip video camera, which are selling for as little $85 online. Post continues below.

"To squander that much consumer love and retailer support required years of well-orchestrated brand negligence," says Adam Hanft, CEO of marketing and branding firm Hanft Projects.


As for older Kodak gear, experts say such collectibiles will not increase in value if the company goes bust. Old Polaroids were popular in the art scene in the early 1980s, says Chris Byrne, content director of, but Kodaks are unlikely to be invited to the party.


"The Kodak Instamatic X15 is selling online for $7.95, which is less than what I paid for it out of my allowance money," he says. "I won't be running out to buy it to recapture my childhood. The camera I have on my phone is better than any camera I had as a kid."


That said, Kodak still has a strong and beloved brand name and that iconic red-and-yellow film packaging, experts say. "There will always be collectors," says Rick Singer, CEO of, "and they're going to want to collect a Kodak rather than Canon or Minolta."


The most avid camera aficionados will want film-based cameras, Byrne says. "They like to display them like you would silver spoons from Niagara Falls," he says. "People collect things because they are a touchstone to a different time."


More on SmartMoney and MSN Money:

Jan 6, 2012 11:43PM

My first camera was kodak,I loved it, I have a kodak now that I love.

Needless to say I LOVE kodak, sorry to say another piece of America----gone..

Jan 7, 2012 3:47AM
Kodachrome 64 was the best slide film ever.  Period. It had fantastic coloring, warm shades of reds, just beautiful.  Can it ever be reproduced in digital cameras?
Jan 9, 2012 1:47PM
How sad it will be to see Kodak go.  Like most  Baby Boomers most of our childhood memories are built around "Kodak moments."    But, as my Mom use to say, "the old must make way for the new."  Still, it will be sad. 
Jan 9, 2012 11:37AM
I just purchased a Kodak printer will I still be able to purchase ink for it?????
Jan 9, 2012 11:01AM

"Many people still like to print their digital photos."


And Kodak makes some really nice printers so you can do that. They don't just make cameras anymore.  

Jan 8, 2012 5:05PM
So should you buy a new Kodak camera if they are going bust?
Jan 8, 2012 3:59AM
Many people still like to print their digital photos.
Jan 9, 2012 6:40PM

Please don't take my KodaChrome away



Jan 9, 2012 1:59PM

to: GrandmaFlorida


Ink/Toner is generically made by tons of company.  You will be able to buy that toner for ever.


I think Kodak like most companys that go bankrupt fail to adapt economically to changing times.  Sad ot see it go.



although their products may become cheaper, its never a good idea to buy anything from a company that is going down the drain or extinct.

unless the product is going to be preserved as a collectable, companies in trouble will not offer support, software updates or returns.

Jan 9, 2012 2:00PM
Kodak should have approached cell phone makers to put their emblem next to the cell phone camera lens. Ah well, as they say, hindsight is 20/20.
Jan 9, 2012 7:56PM
Well it's a shame another American company probably will go out of business due to foreign companies. But who's fault will it be? It appears foreign countries at least in electronics and autos and probably appliances  make a better product and can sell them to consumers for a lesser price. Look around your house and see what products you have which are American or foreign or in your driveway. I have more American products myself though do own forgeign ones and a car that was made in Detroit and as I said was for now Ponitacs are no longer made. Even the products that are called American usually are made in another country or at least half the parts that allow them to run. Like most people I buy items for their quality and price because on a limited budget. Just in Autos that are not made any longer in America I owned,four Pontiacs,an American Motors, one Ford,one Olds,and 5 Chevrolets. Every foreign make I owned they still have. So what does a person buy these days and why?
Jan 9, 2012 7:53PM
i would not recommend a kodak camera to anybody I have a digital camera that the flash works intermittently  the quality is crap and service is terrible and now that the company is going broke they will tell you to get screwed if you are needing service , So all I can say is good riddance
My advice to Kodak? Stop whining over loosing the battle to rape people over film, processing, printing. Rejoice that for a century you had the public by the parts they would not leave behind.  Well the world is changed.  Build the best and most convent device you can.  Stand by it like an iron gate.  Offer printing when wanted.  Stop with the crap ware loads.  Simply be the best.
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