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The No. 1 site for online shopping deals?

Many shoppers believe it's Amazon, but it's always best to compare prices.

By MSN Money Partner Oct 4, 2011 9:08AM

This post comes from Quentin Fottrell at partner site SmartMoney.


SmartMoney on MSN MoneyAs shoppers prepare for the holiday season, there's one question they're all pondering: "Which retailer will give me the best value for my money?"


Most seem to think the answer is Amazon.


In a recent survey, 87% of visitors to sale-tracking site said they think Amazon offers the best deals. Dealnews says its data backs that up, too. So far this year, site editors have identified 8,996 Amazon "deals" -- offers they considered worthwhile -- making it the most deal-friendly online retailer.


In comparison, runner-up Wal-Mart had just 3,144 sales the editors classified as deals, and third-place Sears had 1,027. To crunch the numbers, Dealnews says it monitored the "frequency and value" of the discounts of the nation's top 20 retailers, comparing them with competitors' current and past offers for the same item, says senior content editor Alison Barretta. (To see the full top 10 list, click here.)


But take the deal classification with a grain of salt, says Steve Frenda, a managing director at marketing firm Path to Purchase Institute. Online retailers like Amazon have an advantage with Internet polls because the only respondents are online and are more likely to be heavy Internet shoppers.


"Dollar General and Family Dollar stores are smokin' hot right now," he says. "But they are based in rural and lower income areas." And even if you think Amazon is likely to have the best price, it's always worth doing a fast comparison on a site like PriceGrabber or Google before filling your cart.

Other marketing experts say Amazon has earned its perception as the deal leader by selling a broader range of products, which helps strengthen its brand loyalty among a more diverse demographic. (Hello, $79 Kindles and cheaper-than-Netflix streaming video.) Post continues after video.

Amazon ranked No. 1 for customer loyalty in a recent survey from marketing consultancy Brand Keys, beating out Apple and Facebook, which placed second and third, respectively.


What's more, 75% of those consumers were surveyed by phone, and another 20% in person, ensuring a wider range of shoppers polled, says Robert Passikoff, the founder and president of Brand Keys. "Deal-making only accounts for a portion of what will ultimately drive sales," he says. "Amazon is fast becoming the default online retailer store."


What store do you believe will have the best deals this holiday season?


More on SmartMoney and MSN Money:

Oct 4, 2011 1:28PM
Yes, I find a lot of deals on Amazon, however, there are times when price shopping that I can find a much better deal somewhere else...sometimes on the products own web site.  Look, but don't get stuck on one site.
Oct 4, 2011 1:32PM
There are some items for sale on amazon that cannot be beat by anybody. Many items are sold for a penny. A PENNY!! Yeah, Yeah, that's before the $4.99 shipping, but has anybody walked out of a store with an ipod/phone/pad charger for $5? I don't think so. MANY great deals to be had on small electronic stuff like that.

Really wanna be shocked? Compare the $/ft of Amazon HDMI cables with Best Buy. There are no "high-quality" HDMI cables, they all perform the same. It's digital: if you see a picture, its working just fine.
Oct 4, 2011 3:13PM

Did you ever wonder why the prices at were so low?  Search the Huffington Post from Sept 20th, 2011 and check out the article about the conditions in the Amazon warehouse in Allentown, PA. 

Oct 4, 2011 5:24PM
amazon is good...but be careful...many items are returns from previous sales...they are still advertised as new.
Jun 19, 2012 7:32AM
I wanna announce a friendly new price comparison website available for Us buyers.
Oct 4, 2011 4:24PM
This really pisses me off...I just bought a Kindle 3G for $189!
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