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Now your car can update your Facebook page

This new feature, introduced at the Consumer Electronics Show, will debut in Mercedes-Benz models next spring.

By MSN Money Partner Jan 11, 2012 7:52PM

This post comes from Des Toups at partner site CarInsurance.com.

 

CarInsurance.com on MSN MoneyMaybe it's time to unfriend your Mercedes-worshipping buddies on Facebook.

 

Starting in spring, their cars will begin to pester you with status updates. Mercedes-Benz and Facebook on Tuesday announced a partnership that will not only allow drivers to update their pages at 75 mph without using a smartphone, but also alert all their nearby friends along the way.

 

The technology will roll out as 2013 models are introduced, starting this spring.

All automakers are trying to find ways to deal with the growing distraction of in-car electronics. Federal safety regulators would prefer to ban such devices outright. But certainly a built-in device that keeps eyes nearer the road is safer than squinting at an iPhone tucked in the driver's lap in hopes of avoiding the attention of law enforcement.

 

The mbrace2 system, introduced at the Consumer Electronics Show in Las Vegas, connects to the Internet via a 3G system and uses a variety of applications -- Google, Facebook, Yelp -- tailored for high-speed use.

 

In the case of Facebook, that means no text inputs, just a menu of canned messages selected with a tap. The car's GPS system can provide data that alert drivers to friends nearby or places and activities that friends "like." If the driver has input a destination into the navigation system, updates on his progress can go automatically to his or her Facebook page. Post continues below.

Safer than texting, but not as safe as simply driving

Updating a Facebook page on the freeway probably is no worse than making a phone call with a hands-free device. And even with such devices, there's widespread disagreement on how much distraction they cause.

 

But no one -- no one -- thinks that in-car electronics make the roads safer.

 

Bill Windsor, spokesperson at Nationwide Mutual Insurance Co., put it this way to TechNewsWorld: "I can't imagine there's any Facebook message or e-mail message or anything else you'd need from the Internet that's that important it would take precedence over focusing when you're driving."

 

Car insurance companies don't ding you simply for using a cellphone, or for surfing the Web. They have to rely on your driving record, and state laws around telematics lag woefully behind the times.

 

We here at CarInsurance.com are old and uncool, and our cars are even older and less cool. We worry about some smart kid hacking our cars, or about leaving a trail of status updates that lands us in a courtroom.

 

But we are also slaves to stereotypes, and as much as we worry about a wandering Mercedes-Benz on the freeway, we are wondering just how many Mercedes-Benz drivers use Facebook.

 

More on CarInsurance.com and MSN Money:

17Comments
Jan 14, 2012 8:40AM
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So Mercedes has gone ghetto.

Is there a discount with that?

Jan 14, 2012 11:34PM
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So, it can inform your friends when you've wrapped your car around a pole.
Jan 14, 2012 6:03PM
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wow all this useless technology when they could be spending money on more power and peformance not this ridiculous facebook nonsense in the car, why the hell would anyone want to be found so badly that they can't wait to update facebook on their home comps??? so stupid
Jan 19, 2012 3:22PM
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Are they kidding me? What's next for FACEBOOK - a toilet cam, so all our “friends” (the whole world) can know how healthy we are? How many people have to die in traffic accidents before all this garbage is banned?

Jan 16, 2012 4:47PM
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Now your car can update Facebook?  I'd be better served if Facebook could update my car.Auto
Jan 19, 2012 2:49PM
Jan 19, 2012 2:20PM
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Yeah, because drivers just aren't distracted enough yet.
Jan 19, 2012 2:49PM
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Oh this is so cool I can't wait. I also can't wait to see it update the Facebook page that I don't have and won't get! LOL


Jan 19, 2012 2:03PM
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Completely stupid... but it's not even new. This has been possible in MINI's via "MINI Connected" for a while, now.
Jan 19, 2012 3:17PM
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Social Media is just crossing the line of senseless to whatever is the more extreme word which come after senseless
Jan 19, 2012 4:11PM
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CIA and FBI as well as local police use social networking to track people, Mercedes just made it easier for them.

Jan 19, 2012 3:32PM
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Been updating and listening to status for almost a year with OnStar. Once again this is not news.Auto

Jan 19, 2012 6:16PM
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I foresee facebook updates from the car being admissible in court.  "People of the jury, it is clear that to get from point A to point B in that period of time, the vehicle had to average 120mph.  Based on the facebook update 'robbing the bank now' which occurred inbetween the afore mention updates, we can only assume he burried the needle on his Mercedes both before and after the robbery.....allegedly."  :)
Jan 19, 2012 6:10PM
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Do I really want to broadcast to everyone that I am not at home, don't intend to be home for the next three hours and stuff in my house is at least as nice as my new Mercedes, so yeah, rob me?
Jan 19, 2012 6:04PM
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Oh so much more preferable than upgrading safety initiatives. (not).  I do no want to be on the same road with people reading their darned facebook pages!!

Jan 19, 2012 3:10PM
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Ummmm...you just posted this article last week, or so. B-O-R-I-N-G!
Jan 19, 2012 6:21PM
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I guess MB's Facebook updater is no more foolish that MSN embedding links to spam in this very article (carsinsurance.com).
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