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Credit unions revise membership gains

The number of people who joined credit unions in October was much lower than originally reported. However, credit unions are still adding members at a rapid rate.

By MSN Money Partner Dec 7, 2011 6:46PM

This post comes from Jeanine Skowronski at partner site MainStreet.


MainStreet on MSN MoneyThe Credit Union National Association dialed down earlier estimates about how many customers closed their accounts at big banks and joined credit unions leading up to Bank Transfer Day, after a quarterly report revealed discrepancies in the data.


The new survey results show that only 214,000 people joined credit unions in October, a significant decrease from the number that CUNA had previously reported. Last month, the group said that credit unions had added about 650,000 new members between Sept. 29, the day that Bank of America announced its now-rescinded monthly $5 debit card fee, and Bank Transfer Day. Post continues below.

CUNA says it still stands by its estimate for Bank Transfer Day itself, maintaining that 40,000 new members joined credit unions on Nov. 5, but it does not believe that an additional 209,000 members were added between Nov. 1 and Nov. 4, as that amount of new accounts may be attributed to existing customers.


Instead, the initial 650,000 estimate actually represents a combination of new members and new checking accounts from existing members at credit unions. It attributed the discrepancy to ambiguous wording in the survey immediately following Bank Transfer Day, which may have prompted staff to report new accounts along with new members.


Despite the lower estimates, credit unions are still adding members at a rapid rate.

CUNA says the 441,000 new members added in September and October of this year is roughly equal to 75% of total member growth in all of 2010. Final estimates for 2011 are expected in February.


"Anecdotally, credit unions across the country have reported to us and to their local communities that they experienced record member growth during this period and many report that growth is continuing at a similarly high level," CUNA president and CEO Bill Cheney said in a written statement.


More on MainStreet and MSN Money:

Dec 8, 2011 11:39AM

I was already a member at my CU because I had a auto-loan and a token savings account with $5 in it. I had my money sitting in a big bank. However, when the fee was announced, I closed my accounts at the big bank and opened a checking account at the CU. All of my money is now in a CU.


I bet there were a lot of folks just like me who didn't really count in the "new customer" survey because we already had a membership.I would like to see a report on how much new money suddenly started going to CU's.

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