Wal-Mart leaks its Black Friday ad

The giant retailer is opening its doors at 8 p.m. on Thanksgiving and offering a special enticement for those who hang around until at least 10 p.m.

By MSN Money Partner Nov 8, 2012 3:17PM

This post comes from Melinda Fulmer of MSN Money.


Wal-Mart released its 45-page Black Friday ad Wednesday night, surprising email subscribers with offers that in many cases blew the doors off last year's deals. The discounter is working hard to pull in more shoppers with a few doorbuster guarantees and an earlier start time this year.

Wal-Mart store in Secaucus, New Jersey / Jin Lee/Bloomberg via Getty ImagesLike rival Sears, Wal-Mart will open its doors at 8 p.m. Thanksgiving Day and offer three sets of doorbuster "events." A gaming and toys sale starts when the store opens and continues while supplies last, an electronics sale starts at 10 p.m., and a third sale begins at 5 a.m. on Friday.


The idea is to keep shoppers in the stores longer so they buy more. However, there is one added enticement for those who stick around until at least 10 p.m. The retailer won't run out of those doorbusters.


The second sale offers a "1-Hour In-Stock Guarantee" from 10 to 11 p.m. on three of its big doorbusters. If you don't get one, you can purchase a "guarantee card," which will ensure that you get the item shipped to the store at the Black Friday price before Christmas.


Those doorbusters are:

  • 32-inch Emerson HDTV for $148.
  • LG Blu-ray player for $38.
  • Apple iPad 2 16GB with $75 gift card for $399.

This year, Wal-Mart's ad offers more steeply discounted TVs and laptops, and better values on gaming console bundles and video games than in years past, says Brad Olson of  BlackFriday.Gottadeal.com, which posted the ad early this morning.


It's certainly besting rival Best Buy with a cheaper brand-name laptop and a $129 price on the Nabi 2 kid-friendly tablet that's $40 cheaper.


Some of the other hot Wal-Mart deals include:

  • 32-inch HDTV for $148 (regularly $298).
  • 15.6-inch 2GB Compaq Presario laptop for $179 (selling elsewhere for $300).
  • HP 4 GB laptop for $279 (sold elsewhere for more than $500).
  • Philips 3-D Wi-Fi Blu-ray home theater system for $128.
  • Xbox 360 4GB "Skylanders" Starter Pack bundle for $149 (the console itself can run $200).
  • Leappad Explorer for $65 (regularly $99).
  • Wii "U-Draw" game table for $10 (regularly $29.99).
  • Uncle Milton Illuminated Gel Ant Farm for $10 (regularly $30).

Moreover, video games like "Madden NFL 13" and "Call of Duty: Modern Warfare 3" are selling at $25 -- about half of their usual price.


More from MSN Money:


Nov 8, 2012 5:09PM
Don't shop on Thanksgiving People. They have no respect for their workers wanting to spend time with their families!

Will not support Made in China, they are killing us, shop local folks.


Nov 8, 2012 5:26PM
Spending money on things we don't need, with money we don't have! 
Nov 8, 2012 5:11PM

These Black Friday ads aren't leaked out. They ( all the big retailers ) do it on purpose to get more time to dream up more ads to fool the public !!!! Not fooled !!!!

Nov 8, 2012 5:39PM

looks like mom misses thanksgiving again.  Thanks Walmart for forgetting about the hardworking family members who work for you.  gerks


Sam would be rolling over in his grave

Nov 8, 2012 5:10PM
The idea is to keep shoppers in the stores longer, away from their families and holidays that give thanks for the people in our lives and the country we live in. Good going, China.
Nov 8, 2012 5:52PM
It is a shame that retail employees cant not enjoy the Thanksgiving holiday because they have to be to work in the middle of the night due to the Black Friday sales. They should all be outlawed its nothing but greed!
Nov 8, 2012 5:08PM
in some respects i feel safer in iraq than i do in the stores on black friday
Nov 8, 2012 5:57PM
You thought getting up and going to a store at 4 a.m. was draining on shoppers and employees alike?  Having to work on Thanksgiving, Christmas and New Years Day (my birthday!) is just not right and I refuse to work or shop on those days.  Best way to fight back?  Do not shop on Thanksgiving, American families!!!!  They do not have respect for their workers wanting to spend the holidays with their families.  Holidays are hectic enough without going to malls and stores to fight the crowds; Walmart has had their experience with shoppers getting involved in stampedes and for what?  No thank-you retailers, I will be with my loved ones over the holidays, not helping the bottom line of retailers!
Nov 8, 2012 5:49PM
Don't blame China for Americas greed/need for "things".  They are only supplying us the stuff we demand.  Shopping local does nothing to alleviate this, we, as a country, need to buy more American made goods and live without  1/2 the stuff we have and don't need.
Nov 8, 2012 5:49PM
The workers should all band together and tell them to SHOVE IT!! they will be there Friday early.........but NOT ON THANKSGIVING!! enough already!! Everyone deserve time with their family!!! How greeting can you get!!!!!
Nov 8, 2012 5:56PM

I'm personally no fan of Walmart, but let's be a little realistic about placing blame. Would the place even be open if people weren't willing to go shopping? It wouldn't be one of the biggest shopping days of the year if.... (wait for it)... people didn't shop!!!! It's supply and demand- same as always. People evidently demand buying plastic junk on a holiday, so they'll supply it.

Nov 8, 2012 6:10PM
How very sad for the employees who earn paltry wages and cannot even enjoy their Thanksgiving evening with their families. Next thing we know they will all be working on Christmas day. All I can say is that the least these stores could do is give double time pay on holidays and an extra day off with pay Oh but wait...that would cut in on profits. Shame on these retailers..
Nov 8, 2012 5:58PM
Tacky retail policy for tacky shoppers.  America has put a price on time with family during a holiday.  Give it a rest, people.  Can't you wait 12 hours for all the crap you don't need and can't afford?
Nov 8, 2012 5:45PM
This is stupid. I say the same amount of sales will be made no matter what time they open. People have a finite amount of money to use whether it's 8 p.m. or 8 a.m.
Nov 8, 2012 5:35PM
Nov 8, 2012 6:17PM

Wal-Mart is already open on thanksgiving...I don't understand the uproar about being open, after all Wal-Mart IS open to accommodate everyone that has forgotten items for their thanksgiving dinner.  How come there isn't an uproar about Wal-Mart being open to accommodate you getting that can of cranberry sauce you forgot, we still aren't with our family because YOU didn't shop adequately!


Nov 8, 2012 5:24PM
Not al Walmarts are open on Thanksgiving Day.
Nov 8, 2012 5:41PM
This is a great idea! I'd just love to spend an entire holiday evening cramped in a store that profits on the backs of not only its own workers but also near slave status Chinese laborers amongst swarms of anxious people with the possibility of getting trampled or shot in order to save money on luxury items I can little afford in the first place!
Nov 8, 2012 6:18PM
To everyone criticizing Walmart for "making" people work on Thanksgiving. I applied at Walmart. I am desperate for a job. I would HAPPILY work on any holiday. But the jobs just aren't there. Maybe people are (or should be) GRATEFUL if they have a damn job instead of complaining.
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