Wal-Mart lowers toy prices

As Black Friday approaches, Wal-Mart reduces prices on many top holiday toys. Will the competition follow suit?

By MSN Money Partner Nov 18, 2011 4:44PM

This post comes from Matt Townsend at partner site Bloomberg.


Wal-Mart has widened its pricing gap for toys over Target and Amazon as Black Friday approaches, according to analysis by Bloomberg Industries.


Online prices for a group of more than 100 toys, including items such as Hasbro's Let's Rock! Elmo, were 4.7% higher at Target and 4.6% more expensive at Amazon, according to a survey taken Nov. 16. Wal-Mart was also cheaper than Toys R Us and Kmart.


Target's prices were 0.5% cheaper than Wal-Mart's two weeks ago and on Nov. 9 Amazon trailed the world's largest retailer by less than 1%.


Black Friday, the day after Thanksgiving, is the busiest shopping day of the year, and has often been considered the unofficial start to the holiday shopping season. U.S. retail sales growth may slow to 2.8% percent this holiday season after a 5.2% jump last year, the Washington-based National Retail Federation said. Post continues below.

Amazon outpaced competitors by having all 116 toys in the survey in stock. Target was missing the most items with 24% unavailable, followed by Wal-Mart and Kmart at 19% and Toys R Us with 17%.


The study used a list of randomly chosen top holiday toys and compared prices that the retailers carried at their online stores.


More on Bloomberg and MSN Money:



Nov 18, 2011 8:34PM
IT IS SICKENING WHAT THIS COUNTRY HAS BECOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.