Wal-Mart lowers toy prices

As Black Friday approaches, Wal-Mart reduces prices on many top holiday toys. Will the competition follow suit?

By MSN Money Partner Nov 18, 2011 4:44PM

This post comes from Matt Townsend at partner site Bloomberg.

 

Wal-Mart has widened its pricing gap for toys over Target and Amazon as Black Friday approaches, according to analysis by Bloomberg Industries.

 

Online prices for a group of more than 100 toys, including items such as Hasbro's Let's Rock! Elmo, were 4.7% higher at Target and 4.6% more expensive at Amazon, according to a survey taken Nov. 16. Wal-Mart was also cheaper than Toys R Us and Kmart.

 

Target's prices were 0.5% cheaper than Wal-Mart's two weeks ago and on Nov. 9 Amazon trailed the world's largest retailer by less than 1%.

 

Black Friday, the day after Thanksgiving, is the busiest shopping day of the year, and has often been considered the unofficial start to the holiday shopping season. U.S. retail sales growth may slow to 2.8% percent this holiday season after a 5.2% jump last year, the Washington-based National Retail Federation said. Post continues below.

Amazon outpaced competitors by having all 116 toys in the survey in stock. Target was missing the most items with 24% unavailable, followed by Wal-Mart and Kmart at 19% and Toys R Us with 17%.

 

The study used a list of randomly chosen top holiday toys and compared prices that the retailers carried at their online stores.

 

More on Bloomberg and MSN Money:

 

VIDEO ON MSN MONEY

1Comment
Nov 18, 2011 8:34PM
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IT IS SICKENING WHAT THIS COUNTRY HAS BECOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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