Apple planning biggest product launch ever?

The tech giant is expected to release at least 2 major devices before the end of the year.

By Benzinga Aug 13, 2012 11:40AM
By Louis Bedigian

Apple (AAPL) is expected to announce its biggest second-half product launch in the company's history, bringing the highly anticipated iPhone 5 and iPad Mini to market in time for the holidays.

According to Computerworld, Topeka Capital Markets analyst Brian White believes the strength of Apple's supply chain indicates that the Mac maker is bracing itself for two very impressive quarters.

White points to the success of Apple's Taiwanese component makers. In July, sales soared to 14%. Over the past seven years, June-to-July sales have achieved an average increase of 8.5%. This could be a sign that Apple is prepared to release the iPhone 5 and the iPad Mini as soon as next month, White said.

While the iPhone 5 has been a sought-after device since before the iPhone 4S was unveiled, the iPad Mini was thought to be a work of fiction after Steve Jobs denounced the idea of a smaller tablet. Jobs did not directly deny the possibility of an iPad Mini, but his complaints about the seven-inch format were hard to ignore.

Regardless, reports from Apple suppliers and other industry sources suggest the company has decided to develop a miniature iPad after all. There have been numerous rumors about the exclusive features the iPad Mini may contain, along with a few delay reports that claimed the device would not be released until 2013.

Apple is now expected to unveil at least one new product on Sept. 12, but the company has yet to confirm this rumor. Many analysts believe that Apple will unveil the iPhone 5 that day and release it no more than two weeks later.

Aside from White, who thinks that the iPad Mini will ship in September, many analysts and bloggers believe Apple's next tablet will arrive in October or November. In recent years, the company has not released two major products in the same month.

That could change, however, if the rumors surrounding Amazon's (AMZN) next tablet, presumably titled Kindle Fire 2, prove true. The online retail giant is expected to release three new versions of its tablet in September.

Earlier this summer, Apple received two additional competitors when Google (GOOG) and Microsoft (MSFT) unveiled their first tablets. Google's device, the Nexus 7, is already in stores, but Microsoft will not release its Windows 8 tablet, Surface, for two more months. (Microsoft owns and publishes Top Stocks, an MSN Money site.)

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Aug 13, 2012 2:26PM
I thought a miniature iPad was an iPhone.
Aug 13, 2012 1:08PM
Wow look, havasu is trashing Apple again!  How irregular!

Holy **** dude, give it up.  The company is writing a $2.5B dividend check in two days, and the stock is about 3% off its all-time high.  You've been flat wrong on this company.  It's growing revenues, profits, and users.
Aug 13, 2012 2:46PM
Jobs is dead.  Put Flash on that sh*t already.
Aug 13, 2012 3:22PM
Apple is extremely successful because people continue to pay at least 100% more than Apple products are worth. Oh, I almost forgot; Apple products are not subject to malware. LOL
Aug 15, 2012 7:48PM

Good call, along with a USB port and a sh*tload more storage.

Even still Steve Jobs was the man

Aug 13, 2012 12:02PM
No kidding the iPhone 13 and the iPad 9?
Aug 13, 2012 2:52PM

Apple is one of the greediest companies in the world, if not THE greediest.

Every Apple product is priced at least 3 times what it is worth.

Only fools continue to buy apple!

As an engineer, I can tell you that Apple products are not the best.


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