Amazon takes another whack at iTunes
The online retailer hopes its new 'scan and match' feature increases the competition for Apple's music platform.
Although Amazon (AMZN) has launched its own Cloud Player music service, Apple's (AAPL) iTunes platform still dominates the industry. Amazon is trying to change that with its new "scan and match" feature, hoping the music service can dent the prevailing competition.
According to ZDNet, Amazon will be better positioned to compete with not only Apple, but Google's (GOOG) music player following the implementation of the service. Scan and match pulls data from customer's iTunes and Microsoft (MSFT) Windows Media Player libraries, allowing all songs that are not copy protected to instantly appear in Amazon's cloud player for free -- and even upgrading them a higher-quality 256Kbps audio. (Microsoft owns and publishes Top Stocks, an MSN Money site.)
Striking while the iron is hot, Amazon has clearly seen a chance for advancement as Google's Play music service has been plagued with licensing issues. While this is not the first upgrade in Cloud's revamp (the retail website has been working on a number of tune-ups), it certainly has come at a time of great opportunity.
Along with scan and match, Amazon's Cloud Player will offer a bevy of additional features. Users of Kindle Fire, Android, iPhone and iPod touch devices, as well as web browser users, can access the player from anywhere, ZDNet noted. Amazon is looking to add support to other top systems as well.
"Additionally, Amazon MP3 purchases -- including music that customers purchased in the past -- will be automatically saved to Cloud Player so that customers have a secure and free backup copy of the music they buy from Amazon," ZDNet reported.
Although the Cloud Player ups the feature race with iTunes, Amazon still has its work cut out in its battle against the industry's leading music platform.
Rumors spread Tuesday that Apple has booked an event for Sept. 12, likely to reveal an iPhone 5 announcement, according to Jefferies. With hyped followers ready to delve into i-mania once more, all Apple products will likely get a boost in the coming quarter from increased news coverage and reviews of the new device.
Amazon closed down less than 1% Wednesday to $232.09.
More from Benzinga
- Why Apple Could and Should Buy Nuance
- Lenovo Laughs Off Nokia Buyout Rumors
- Zynga's COO May Lose Creative Control
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Start investing in technology companies with help from financial writers and experts who know the industry best. Learn what to look for in a technology company to make the right investment decisions.
An app for this, an app for that. Add them up and what have you got? A nightmare of a PC, says one security expert, who suggests that you lose as many of them as possible.
VIDEO ON MSN MONEY