Why micro-location iBeacons may be Apple's next hit
The devices may be the company's biggest new feature for iOS 7.
Estimote, a Polish company with an outpost in Mountain View, Calif. that just graduated from Y Combinator, is about to ship it’s first beacons (three for $99). It’s co-founder, Jakub Krzych, talks about creating "an OS for the physical world." And Roximity iBeacons has a $10 a month service for retail locations, while Adomaly claims to be the "1st Mobile Ad Network to Reach Consumers In-Store @ Shelf," and sells bundles of 10 beacons for $210.
Apple‘s Craig Federighi introduced WiFi-based wireless AirDrop sharing in iOS 7 at WWDC, and teased the Android Beamers that AirDrop would not require you "to wander around the room bumping your phone with one another." In a similar vein, iBeacons enable much more seamless, casual transactions based on close -- but not intimate -- ranges.
Navigating real-world commerce and public transportation are just the kind of everyday ordeals that we hope our iPhones can help relieve for us. And don’t forget how important little micro-location cues will be for navigational, transactional and health-related iWatch apps. Not only can a wearable receive this kind of information through a paired smartphone, but the iWatch may be an iBeacon itself. Think of the app possibilities with all that!
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Sorry... I stopped reading the article after the word "it's" was used incorrectly instead of "its". How is it reporters nowadays don't need to edit and check for basic grammar?
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The otherwise all-male board will now include former Pearson CEO Marjorie Scardino, but women directors remain a rare sight at Silicon Valley tech companies.
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