Yahoo remains in free fall
The company's search market share sinks as its board tries to right the ship.
Meanwhile, Yahoo's new board of directors is struggling to right the Internet media company's tottering ship. "In almost completely upending its director roster over the last several months, Yahoo has given itself a new lease on life, but has also created a significant challenge in forming a cohesive governing structure that can work together in fixing a cohesive governing structure that can work together in fixing all that ails Yahoo," according to Kara Swisher at All Things D.
But advertisers are clearly getting skittish because of the faltering economic recovery.
They are getting pickier about where they spend their money and will no doubt ask for and receive steep discounts on advertising rates. Yahoo also will need to convince marketers that its platform remains relevant in the age of Facebook (FB) and Twitter, which won't be easy.
"a cohesive governing structure that can work together in fixing a cohesive governing structure that can work together in fixing all that ails Yahoo"
so nice they said it twice!
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In an interview, the CEO says the company is taking the time to get them right. 'Our objective has never been to be first. It's to be the best.'
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