Apple unveils 2 new iPhones

The company ushers in an era of color with the brightly hued iPhone 5c. The metallic iPhone 5s will also have fingerprint recognition. Reaction, however, is surprisingly muted.

By Kim Peterson Sep 10, 2013 1:54PM
Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C on September 10, 2013 in Cupertino, Calif. (© Justin Sullivan/Getty Images)Apple (AAPL) introduced a brightly colored line of lower-cost iPhones Tuesday along with a more traditional device that comes in silver and gold. The announcements mark a stark departure from the company's past approach of sleek, clean devices in white and black.

Apple also unveiled fingerprint recognition for its top-of-the-line phone.

The lower cost phone, called the iPhone 5c, comes in a striking array of colors -- including green, blue, pink and yellow. With a two-year carrier contract, the new phone will cost $99 for the 16GB version and $199 for the 32GB version.

Apple also redesigned some of the apps on the phone, making them more colorful and bright. Along with the bold hues of the devices themselves, the result is a vibrant mix of colors in the hardware and software.

The company also debuted the iPhone 5s, which executive Phil Schiller said is "the most forward-thinking phone we've ever created," according to Engadget's live blog of the event. The phone is priced at $199 for a 16GB version, $299 for 32GB and $399 for 64GB (along with a two-year carrier contract).

The phone comes with fingerprint recognition that Apple is calling "Touch ID," and it's built right into the home button. The company said that users can make iTunes purchases simply by using fingerprint authentication. The fingerprint is a great replacement for the password, and the phone can read multiple prints, executives said.

In a nod to security concerns in light of recent National Security Agency revelations, Apple said fingerprints are encrypted and will only be stored on the iPhone. They will not be sent to Apple's servers or its iCloud platform.

The iPhone 5s will run on Apple's new A7 chip, which is a 64-bit chip that is expected to provide incredibly fast performance, according to Engadget. The company says the new phone will be 40 times as fast as the original iPhone, in fact.

The phone's battery life is estimated at 10 hours talk time, or 40 hours of music playback. It will take better pictures, the company said, partly because of a new flash and because the photo sensor area will be 15% larger.

Both new iPhones will be in stores on Sept. 20 in the U.S. and eight other countries, the company said, and the 5c will be available for pre-order on Sept. 13. This is the first time China will get an iPhone on its initial launch date, Engadget notes.

Apple isn't getting rid of the iPhone 4S, either. An 8GB version of the 4S will continue to be available for free with a carrier contract.

Apple shareholders kept a wary eye on the announcements, with the stock price hovering just under Monday's $506.17 closing price throughout the presentation. As the event ended, the stock price dropped to 1% below Monday's close, a more optimistic response than shareholders traditionally give to Apple product announcements.

Later in the day, however, the stock price fell to nearly 3% below Monday's close. That may have been as word got out that the iPhone 5c would cost $549 if it was not subsidized by a carrier, according to Business Insider. Also, Apple didn't mention key Chinese carrier China Mobile (CHL) as one of its partners.

Reaction to the announcements was surprisingly muted, perhaps because nearly all of the news had previously been leaked and analyzed on technology sites. "Apple did what it does well -- innovate on hardware and integrating it with their software, but I didn't see anything that gives me confidence in Apple's ability to exist in world where services are equally important," wrote Om Malik on the GigaOm site.

Gizmodo built an informative chart showing how the iPhone 5s stacks up against some of its top competitors.

More on moneyNOW

Sep 10, 2013 2:32PM
You finger print will only be stored on the phone until the NSA tells Apple to collect and turn them over.
Sep 10, 2013 2:48PM
Copying Microsoft with their colourful Windows Phone lineup. I'll take a Nokia 1020 anyday.......
Sep 10, 2013 5:09PM
Sounds like you all forgot to take your happy pill this morning!  Wow, such negative comments! Well, after hours of research, here is the solution for your dislike of the new iPhone. Don't buy it! Problem solved.
Sep 10, 2013 2:28PM

OOOO, shiny! Perfect for attracting iSheeple.

Sep 10, 2013 3:07PM
Wow different colored phones?  Why, those aren't complete rip-offs of Lumia phones at all!
Sep 10, 2013 3:50PM

Just what i need a colored phone so I can go buy a new colored protective case.

Sep 10, 2013 3:32PM

I never did see the point of a different color phone when most everyone puts a cover on it any ways?

I did not see anything about a larger screen either.


Sep 10, 2013 2:50PM
Sep 10, 2013 3:12PM
never thought Id say it but Im done with Apple,Ive been ready for an upgrade and it looks like Samsung note 3 won...who cares if the phones are colors..oohhh like were 12..whatever Apple your day is done and you did it..
Sep 10, 2013 3:21PM
Still no place for a memory chip or a swappable battery.  Maybe that is why the stock is not doing well.  People want those things.

I really wanted a bigger display ... say 5 inches. Oh Well! Perhaps iPhone 6.

And lets not mention the total lack of NFC capabilities that have been present in Europe for ages already.


Sep 10, 2013 4:04PM
i-Phone 6 - to be made in consultation with DOJ will require blood samples, retina scans, and fingerprints to be taken at the Apple store clinic for the biometric signature to be applied to the device before activation.
Sep 10, 2013 3:09PM
 Wow another phone for the morons to void life with.
Sep 10, 2013 3:42PM
The Law of Diminishing Marginal Utility is taking hold.


Sep 10, 2013 3:52PM
They're all too expensive AND a 2 yr contract!  Give me a $125 unlocked phone, no contract, with an 8 megapixel camera and all the rest--forgettaboudit.
Sep 10, 2013 11:47PM
The Samsung Galaxy telephone looks much nicer. I prefer that Android mobile phone.
Sep 10, 2013 3:39PM
Boy, this will save us; new phone colors and some more new 'aps'!!! Yeah!!!
Sep 10, 2013 7:09PM

I have I Phone 4, 2 months left on my contract. The top on/button isn't working, I didn't purchase insurance. I phone Apple tech support and also Apple store, I can't speak with anyone until I pay a $19.00 fee plus Tax. I will visit Apple Store in Atlanta, Ga Sept 29th. Let's see what happens?

Is the Sansung 4S my next phone?


Known a few people who had the finger print locks on their laptops


all have had problems with it and abandoned the finger lock prints


couple of them had forgotten their passwords so I had to reset the password file to blank so they could log in




Sep 10, 2013 9:37PM
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