Apple poaches high-priced Burberry CEO
Judging by her performance at the luxury fashion retailer, Angela Ahrendts is worth the fortune that Apple is probably paying her.
During her tenure at the company, sales tripled and the share price nearly quadrupled. She pioneered Internet marketing for Burberry, introducing streaming fashion shows and allowing customers to order products from those events.
And as much as Apple accuses Samsung (SSNLF) of copying its designs, the Korean conglomerate never followed Apple into retail. Samsung, which sells far more handsets than Apple but takes a smaller share of global smartphone profits, only has a few Best Buy (BBY) locations featuring a Samsung "store within a store."
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The Internet giant purchased the startup -- and, perhaps as importantly, its personnel -- from DreamWorks Animation in CEO Marissa Mayer's latest 'acquire-hire' move.
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