Google has big plans for its Chromecast device

The humble, $35 TV plug-in is already a hit with consumers, but the company envisions more apps and YouTube videos on living room screens around the world.

By Benzinga Feb 4, 2014 2:25PM

The Google Chromecast dongle © Beck Diefenbach/Reuters By Bruce Kennedy


Is Google (GOOG) being altruistic or just a savvy marketer by unlocking its Chromecast software development kit (SDK) to developers? 


Either way, much of the tech blogosphere seems to think this is the best news since sliced bread.


The $35 Chromecast has been a big hit with consumers since its debut last summer. The plug-in stick allows users to send Web content from a laptop, smartphone tablet or other device to their television via Wi-Fi. "No more huddling around small screens and tiny speakers," Google's website says -- adding that Chromecast automatically updates to work with a growing number of apps.


And making the thumb drive's SDK available, according to CNET's Seth Rosenblatt, "will allow app developers to give their users the option to stream their apps or websites to the Chromecast."

The website notes that Google has worked previously with Time Warner (TWX) subsidiary HBO, Pandora (P) and Netflix (NFLX) "to prove the device's worth" while creating a consumer market hungry for more uses. "The lack of an official SDK . . . has made it difficult or impossible for users to 'cast' local video, photos or audio from their mobile devices or laptops to a Chromecast," says Christina Warren at Mashable. "That changes with the new Google Cast SDK."


An important part of Google's plans for Chromecast this year, according to CNET, is bringing more consumers to YouTube -- the hugely successful video-sharing website that Google bought in 2006 for $1.6 billion.

"YouTube was an important driver," Mario Queiroz, Chromecast's vice president of product management, told the website. "Google wants to get YouTube onto as many screens as possible."


Google is also expected to roll out the Chromecast in a bunch of international markets this year -- and Queiroz has said the scope of that expansion may "pleasantly surprise" some people.


More from Benzinga

0Comments

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

ABOUT TECHBIZ

Start investing in technology companies with help from financial writers and experts who know the industry best. Learn what to look for in a technology company to make the right investment decisions.

RECENT POSTS

VIDEO ON MSN MONEY

RECENT QUOTES

WATCHLIST

Symbol
Last
Change
Shares
Quotes delayed at least 15 min

MSN MONEY'S