Why a bigger-screen iPhone matters

Consumers, particularly in Asia, have embraced large-screen smartphones, so the rumor that Apple is moving in this direction is good news for the company's shareholders.

By TheStreet Staff Sep 9, 2013 1:51PM

iPhoneBy James Rogers, TheStreet


Anticipation over Apple's (AAPL) iPhone 5S launch is dominating the headlines this week, overshadowing rumors that the tech giant's long-term plans include large-screen smartphones.

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Citing people familiar with the matter,  The Wall Street Journal reports that Apple has begun evaluating a plan to offer iPhones with screens between 4.8 inches and 6 inches.


Apple has not yet responded to TheStreet's request for comment on this story.


Apple's iPhone 5, which was released last year, has a 4-inch screen, although rivals such as Samsung have been touting much larger screens for some time. Earlier this week, for example, the South Korean firm unveiled the third version of its Galaxy Note, which has a 5.7-inch screen.


Bricks in the wall of worry around Apple

"The shift by competitors to mega-screen sizes has been one of the bricks in the wall of worry around Apple," wrote Brian White, an analyst at Cantor Fitzgerald, in a note released on Friday. A larger-screen iPhone could also prove critical in the Asian market, particularly China, he added.

The Cupertino, Calif.-based company has been ramping up its efforts to tap the lucrative Chinese market. Apple enjoyed double-digit iPad growth in China during its recent fiscal third-quarter, although local economic pressures slowed overall revenue growth.

Nonetheless, White, a noted Apple bull, predicts great consumer appetite for a large-screen iPhone.

"During our trips to China over the past eighteen months, we have noticed a growing trend toward consumers purchasing 'awkwardly' large smartphones (or 'phablets') that were often 5-inches or above," he wrote. "These mega-sized smartphones are seen as a fashion statement and also help consolidate devices. In our view, the introduction of the Galaxy Note in China got the momentum started and most of the smartphone competitors followed."

In a report released earlier this week, White noted that a larger-screen iPhone is possible in 2014, which could have an approximately 5-inch screen. "However, a six-inch screen sounds more like an 'iPhad' than an iPhone," he added.

Although Apple has traditionally avoided large-screen smartphones, the company does offer a range of sizes across its iPod and iPad lines, so the iPhone could well follow this trend.


In the near-term, however, attention will be focused on Apple's likely iPhone 5S. Earlier this week Apple sent out invites to an event at its headquarters, which is widely expected to mark the new phone's debut.


Underlining the importance of the Chinese market, Apple also sent out invites to an event in China on the following day. The event at Beijing's World Trade Center could herald the arrival of a low-cost iPhone, dubbed the iPhone 5C, a deal with China Mobile (CHL), or both.


More from TheStreet.com

Sep 10, 2013 12:45PM
A bigger screen iPhone is a stupid idea, brought to you by the same type of mentality Jobs replaced when he went back to Apple.
Sep 10, 2013 10:19AM
we need a folding iphad.  small to talk, fold out to view....  light weight. fast cell tech.
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