Who wins in YouTube-Apple divorce?
Some media outlets assume that Apple spurned Google. But it's not so clear cut.
By Marek Fuchs
Apple released a test version of its coming iOS 6 operating system for iPhones and iPads without Google's YouTube app, which has been there from the start and, at least according to some media accounts, left the spurned Google struggling to react. The five-year deal will expire without renewal.
In a headline, Gizmodo referred to Apple "ditching" Google. Computer World deployed the terms "drops" and "dumps" -- again, speaking of Google as the one left standing at the altar.
But did Google want the deal to die too? After all, the ancient agreement (five-years is a lifetime in smartphones and tablets) meant the Apple-controlled YouTube app was apparently run passive-aggressively. It was outdated. There were no advertisements.
CNET asked pointedly in a headline: "Who killed YouTube on the iPhone -- Apple or Google?"
It concluded: "Here's the truth: both sides wanted this deal to end. Apple wanted to purge itself of Google's influence from its devices, and Google wanted to run ads. Now both sides will get what they wanted all along."
Forbes, too, did a good job of framing Google as more than a sob sister, with an article called: "Why Google May Be Secretly Happy That Apple's Dropping Its YouTube App," which posited that YouTube will still be available on iPhones and iPads with a Google-created app that will have copious updates and advertisements.
At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.
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