Microsoft: Cooler than it was a year ago
A new survey shows that advertising for Windows 8 and the touch-screen Surface tablet has helped raise product awareness and brand likability.
However, Microsoft has gotten an image boost in the past year, thanks in large part to heavy promotion of its new Surface tablets.
The changing perceptions around Microsoft is reflected in a new Reuters/Ipsos poll, in which half of those between the ages of 18 and 29 said the software giant is cooler today than it was a year or two ago.
Josh Johnson, a 24-year-old gaming fan, is among survey respondents who say they are seeing Microsoft in a more positive light. Microsoft has improved, Johnson said, since its release of its consumer-oriented Windows 8 products.
"Teens are telling us Apple is done,” Tina Wells of Buzz Marketing told Forbes magazine. "Apple has done a great job of embracing Gen X and older (Millennials), but I don’t think they are connecting with Millennial kids. (They’re) all about Surface tablets/laptops and (the Samsung) Galaxy.”
Indeed, powered by the increasing popularity of Samsung’s Galaxy smartphones and tablets, which have become formidable rivals to Apple’s market-leading product, Google’s (GOOG) Android was crowned the coolest tech brand in the Reuters/Ipsos survey, receiving a 70% score.
Comeau continued, "The question I'll pose to you is this -- if the Surface Pro was selling in huge numbers, would the company not be announcing it to the world?"
In the meantime, Microsoft CEO Steve Ballmer has been sounding a realistic note about Surface sales targets.
"Surface is a real business," Ballmer said this week in an interview with MIT Technology Review. "In an environment in which there's 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business."
Took you an hour to figure out where control panel type of settings where and how to set them? Come on...it's really not that difficult at all.
Although optional start menu look would probably help the masses who don't want any change. shrug...
I think it rocks!
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