10 investment themes taking shape for 2014

If you don't place your bets now, you could fall behind for the rest of the year.

By Jim Cramer Jan 21, 2014 2:16PM

Financial graph © Tetra Images/Getty ImagesOnly two full weeks into 2014 quarter and we're already tracing out the themes of the year -- themes upon which large bets are being placed as if they are done deals.

 

This kind of thinking isn't unusual at the beginning of the year. In fact, it's kind of endemic, as we're seeing what has resonance and what doesn't.

 

Without further ado, here's what I am seeing, with the positives first and the negatives second.

 

1. It's another year when aerospace is ascendant. We know from Alcoa (AA), which can produce up to 3 million fasteners per plane, or from General Electric (GE), with its giant share of jet engines, that the backlog of planes is huge. Still, the central thesis is that the customers are healthy. A number of folks believe the sector could be near a peak in the cycle, but they are having to rethink their negativity because of those customers, which range from newly well-capitalized American carriers to an exceptional crop of Middle East orders. We're set to hear from United Technologies (UTX) Wednesday, so we'll find out more at that point.

 

2. Nonresidential construction may be increasing. This gigantic generator of jobs has been stillborn since the Great Recession. It can be considered the lone area of the economy that's been holding the U.S. back. Nonresidential construction needs everything from big financing -- great for banks -- to robust white-collar companies that are running out of space, to a definitive end to the glut of office towers that had been built in response to the boom of the early 2000s. We are getting this theme from a host of banks that have reported. United Technologies has a gigantic heating, ventilation and air-conditioning business, as well as its Otis elevator segment. So, again, this company will be able to tell us much more and cinch the theme for 2014.The Street on MSN Money

 

3. The end of the decline in personal computers. Lost in the shuffle of the widely perceived disappointment from Intel (INTC) was a reluctance to call the end of the personal computer decline. But the business mix would put the lie to that pessimism, and it is entirely possible that the adoption of the current Windows iteration might be arresting the decline. It's interesting to see that Micron (MU) and Seagate (STX) actually advanced on Intel's report, and Western Digital (WDC) held in well. This is the thesis that is also buoying Hewlett-Packard (HPQ) and jibes with what a newly private, free-speaking Dell has been telling people behind the scenes.

 

4. More mergers and acquisitions. Of course we now know that, other than a couple of very large deals -- noticeably in Berkshire Hathaway's (BRK.A) Heinz buyout and the Vodafone (VOD)-Verizon (VZ) Wireless deal -- that M&A was a bust last year. I know because I read The Street sister site The Deal every day, and it looked mighty thin. However, already we have a potential bidding war for Time Warner (TWX) cable. We're also seeing a cross-border deal for Beam (BEAM), the maker of Jim Beam whisky, in something that's reminiscent of when foreign companies wanted more exposure to a growing U.S. market. This theme is also one that would help Morgan Stanley (MS) and Goldman Sachs (GS), although only the latter firm seems to need it.

 

5. The troubles with the banks are now winding down. For two years during the mortgage boom, the bank stocks were duds. Analysts kept waiting for the far a rise in the more lucrative and less risky net interest margin, which is what banks make on your deposits. This was the quarter when it finally happened, and it is looking mighty joyous, particularly because of the rather remarkable increases in deposits. This, when added to a peak in prosecutions and mortgage putbacks, is a major reason Bank of America (BAC) stock is showing such a peppy move -- one that I think is in its infancy.

 

6. The return of Europe to the fold of growth. So many companies that are based in the U.S. expanded rapidly across the pond during the period of European Union growth. The result was a huge drag on earnings during the European Great Recession, requiring dramatic cutbacks in labor forces. Now, as we are hearing from Alcoa, General Motors (GM), Ford (F) and General Electric, business has bottomed and is beginning to produce nascent year-over-year comparisons that could cause big earnings leverage. Just a little lift in sales after dramatic cutbacks in staff would produce that effect, and it is already being talked about as a chief reason to own the industrials during earnings season.

 

7. Spending for telco equipment seems to be making a comeback. We have heard that in burgeoning orders for Ciena (CIEN) and F5 Networks (FFIV), and we have seen it coveted in the activist grab on Juniper (JNPR), something I don't believe would be occurring if there hadn't been a change in the order rate. A merger between Sprint (S) and T-Mobile (TMUS) may be the only stumbling block to a floodgate of spending. Incidentally, since Sprint's deal with Softbank, the company has been spending that Japanese money like crazy in order to build out its national footprint, as CEO Dan Hesse had promised.

 

8. Companies are beginning to capitalize on natural gas glut. We are seeing the chemical companies get some lift as their feedstock stays low, and many are committing to Southeast projects. Unlike what you've read, this issue has been more fantasy than fact, but it might flip this year.

 

9. But the gas glut is behind two negative themes that have come to the fore in 2014. First, the glut stems from oil drilling. The amount of oil being produced continues to astound the skeptics, and it is also putting tremendous downward pressure on domestic oil prices -- and, therefore, on the independents that had been such stars for so long. Schlumberger's (SLB) otherwise outstanding quarter confirmed this trend, as North American drilling was one of the dark spots for the period.

 

The second negative: the disaster that is coal, as seen in the domestic consumption of the fuel, going by CSX's (CSX) numbers. It looks like another step down in the industry at the hands of an aggressive Environmental Protection Agency and cheap natural gas.

 

10. The bizarre disappearance of mall shoppers. We've witnessed a plethora of retail shortfalls that seem almost permanent because of the shocking shift to Web shopping in the final days of Christmas, combined with the concomitant decline in shopping at malls. The former turned out to be a speed bump for UPS (UPS), and no more than that, because the secular trend toward online shopping accelerated, which is ultimately good for a more prepared UPS. I believe we will hear about this negative secular trend again when Starbucks (SBUX) reports Wednesday.

 

These 10 themes can be the basis of much potential outperformance in 2014, and the crucial element is how quickly and methodically bets can be based on these themes before they become obvious to the naked eye as reporting season gets into high gear.

 

Remember, only 10% of S&P 500 companies have announced their quarters to date. I believe you must invest in these themes now, lest they be borne out without you. Should that happen, it could cause you to fall behind for the rest of 2014.

 

These themes do not trump the longer-term themes I called out as multiyear investments in Get Rich Carefully. However, they are developing into potent forces in the action so far in this still very young year.

Jim Cramer headshot

 

At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long GE, GM, MS, BAC and CIEN.

 

Jim Cramer's Action Alerts Plus: Check out this charitable trust portfolio and uncover the stocks Cramer thinks could be winners.

 

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23Comments
Jan 21, 2014 4:20PM
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1. Americans' standard of living will continue to decline (as it has for the past 30 years) as corporations raise prices and pay less wages and benefits. 

2. Corporations will continue to take the full benefit and then some of any gains in productivity, and not pass any of it on to employees.

3. Wall street will continue to bribe our politicians and will get at least a few laws passed that will benefit them financially at the expense of the common man.

4. The federal reserve (now run by an old woman) will continue to take savings interest from old women to prop up rich wall street bankers. 

5. Absolutely nobody will go to jail for any crime related to the 2008 collapse because the government says everything they did was AOK.

 

Jan 21, 2014 3:00PM
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10 Investment scams for 2014...

1. The 85 people whose wealth equals that of 3.5 Billion normal people-- simultaneously die.
2. Mr. Kool Aid kicks the bucket making Wall Street crash with a splash.
3. Yellen sees God and gets the Satan scared out of her.
4. Gold guns and ammo mysteriously turn radioactive, the Tea Party becomes toxic waste.
5. All the business platforms beg for free enterprise but end up paying through the nose for it..
6. Someone trips over the derivative debt database and erases it.
7. Every inheritor CEO contracts Asian Bird-Flu and turn into Chopped Suey.
8. We restore the careers of 90 million under and unemployed by taking out alumni.
9. May 5, 2014... Silicon Valley falls into the Pacific- Nostradamus proved kind-of sort-of right.
10. America votes OUT our current 3 bodies of useless government and replaces them by random number generator. The random mix cooperates and restores stability in the first week. 
Jan 21, 2014 7:26PM
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The only investing theme for the new year (as retirees still suckling their young shows) is to buy a small plot of land and start farming --- that is if you can get off your smart device long enough.
Jan 21, 2014 7:22PM
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Bobo....You have to start getting the Articles out sooner, you are losing your fan base.
Jan 21, 2014 4:21PM
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The biggest theme in 2014 is just how much Cash are Corporations going to use to continue their already Massive Buybacks of their own stock. This is the single biggest Reason for the Stock Market Bull Run. The other big themes will be the effects of the sale's Tax hike in Japan to 8% and the looming Major issues in China.

By the way Jimmy, the Banks troubles have not winded down, they have merely been delayed.

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Hmmm for banks to recover they need the Fed Rate at about 8 percent so they can charge 10 percent on the home loans and make 7 percent over inflation on their loan money.

The PC market will bottom soon my company has been holding unto XP computers for 7 years now and in April of next year the XP computers are no longer supported by microsoft so there will be a huge forced buying of computers for businesses and the home people that need to do real work.

Microsoft had better get busy and rewrite windows 8.1 to operate like windows 7 or XP even better have an install which asks system like xp or windows 7

windows 8 or 8.1 is great for people who are computer dumb and just want to watch youtube and go onto facebook and let bing find everything for them.

For business it's a huge failure. Everyone I talk to hates it if they have to do real work in windows 8

Apple could gain a lot of market share if they can come out with a $500 desk top computer and make the interface look like XP

Alcoa is really messed up by Boeing as Boeing moved away from aluminum in their air planes and Ford will abandon aluminum in it trucks when cracks and totaled frames cause massive  recalls on their trucks all the time with no engineering solution. making planes out of aluminum is ok but they do not have to haul 5,000 plus pounds of trailer at 70 miles an hour and slam on the brakes and stop within 200 feet on the freeway. Pretty much there are going to be a lot of cracked truck frames that will not be repairable just from normal everyday use.

Jan 21, 2014 3:28PM
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This one for you !  DIE BANK OF AMERICA DIE  !
Jan 21, 2014 4:15PM
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Jimmy states, "Remember, only 10% of S&P 500 companies have announced their quarters to date. I believe you must invest in these themes now, lest they be borne out without you. Should that happen, it could cause you to fall behind for the rest of 2014. These themes do not trump the longer-term themes I called out as multiyear investments in Get Rich Carefully. However, they are developing into potent forces in the action so far in this still very young year."

Really Jimmy, are you that desperate to sell your book? It's also funny that you are rushing folks to get into the Markets but you are at the same time selling, "Get Rich Carefully." Jimmy, you are full of it.
Jan 21, 2014 4:32PM
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""""1. Americans' standard of living will continue to decline (as it has for the past 30 years) as corporations raise prices and pay less wages and benefits"""""

 

The goose that laid the golden egg comes to mind.   For a short, single generation of gain, they've destroyed their own market.  Ah well.

Jan 21, 2014 7:46PM
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"themes upon which large bets are being placed as if they are done deals." 

A Bobo wet dream only. You go clown....... go go.
Jan 21, 2014 7:04PM
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Nice little rally towards the end kept the S&P in the green, Nasdaq did great; all these scumbags could do was keep the Dow down...Oh well, you know they will try to do the trifecta tomorrow...We will see.
Jan 21, 2014 9:38PM
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All you guys on here are soooo fricking smart. You all seem to hate Jim Cramer and I taste a lot of left wing anti-business on here.
Jan 21, 2014 3:22PM
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Nice of Cramer to plug his book at the end.LOL.
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