Apple shares go on a wild post-earnings ride

Investors couldn't figure out whether to praise or punish the stock Monday.

By Jim J. Jubak Oct 28, 2013 8:01PM
Image: Stock market (© Zurbar/age fotostock)What a wild ride for Apple (AAPL) shares in after-hours trading Monday after the company announced quarterly earnings.

Shares spiked to $542 initially in after-hours trading on news that Apple had come in ahead of Wall Street estimates for earnings of $7.94 a share by 32 cents a share. (The shares closed the regular trading session at $529.88.) Revenue climbed to $37.47 billion, slightly ahead of the analyst consensus of $36.87 billion.

Then shares plunged as traders and analysts fastened on what seemed to be a serious miss in guidance from the company for the December quarter. Apple told Wall Street to expect revenue of $55 billion to $58 billion -- the analyst consensus was $55.73 billion -- and gross margins of 36.5% to 37.5% versus the Wall Street projection of 38%. On that the stock dropped almost $40 a share to $503.

And then, still in after-hours trading, the stock rallied back to $529.93 a share when, in the company’s conference call, chief financial officer Peter Oppenheimer explained that the lower gross margin and the possibly disappointing revenue number were the result of the company deferring $900 million in revenue from the December quarter to future quarters.

As the company gets more of its revenue from software -- iTunes showed $4.4 billion in billings in the quarter, for example -- Apple will, as is typical for software companies such as Microsoft (MSFT), defer more revenue in order to match up the timing of revenue recognition to the date when revenue for software is "earned." (Microsoft owns and publishes Top Stocks, an MSN Money site.)

That deferral, plus higher cost structures for the MacBook Pro and iMac, resulted in guidance for lower gross margins. However, if you factor out the effects of deferring revenue from software, which is a high-margin product, gross margins in December will be in line with September quarter margins.

I think Wall Street reacted so strongly to a "disappointment" that turned out to be (mostly) an accounting issue because Wall Street was looking for Apple to disappoint. The market had been awash in rumors before the earnings report of production shortfalls that would limit sales of the iPhone 5s in the December quarter.

It was looking for margins to fall on higher costs in new products -- so that what looked like falling margins fit the story.

The quarter didn't put all the questions about Apple to rest. Yes, iPhone sales picked up to 33.8 million units (ahead of the analyst estimate of 32 million) but Apple still has to score an amazing fourth quarter for iPhones and the new iPads to meet expectations.

Investors still expect the company to introduce a new blockbuster product -- and soon. The company has been losing market share to Android phones and tablets in general and Samsung in particular; investors want to see Apple claw back some of that share with its new product updates.

The quarter reported Monday was a good quarter. But it’s still the December quarter that will make or break Apple’s share performance for the year.

At the time of this writing, Jim Jubak didn't own shares of any companies mentioned in this post in personal portfolios. When in 2010 he started the mutual fund he manages, Jubak Global Equity Fund (JUBAX), he liquidated all his individual stock holdings and put the money into the fund. The fund may or may not own positions in any stock mentioned. The fund did own shares of Apple as of the end of June. For a full list of the stocks in the fund as of the end of the most recent quarter, see the fund's portfolio here.

More on Top Stocks

Oct 28, 2013 8:20PM
Thanks for this excellent, unbiased article.
Oct 28, 2013 9:00PM
Good recap of the good, bad and ugly. Apple's current quarter looked really good and their forecast was still good. However, the competition now has the recipe and parts to exceed Apple in functionality and sell products much more economically going forward. Android and Windows, yes Windows, are going to reduce the cost of making spectacular smart devices for a wide range of vendors. All prices and margins are going to come down drastically just like classic PC's and TV's.
Oct 29, 2013 7:53AM
Most investors are idiots. Look at Amazon.
Oct 29, 2013 2:04AM
Bottom-line is that year over year earnings were down. Apple investors are use to better and that's why it has traded higher in the past. Expectations are for a Global Economy that gradually slows. That's bad news for Apple and especially bad news for the High Flyers. Icahn knows this and that's why he's Pulling his Pump and Dump Scams.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

125 rated 1
267 rated 2
455 rated 3
612 rated 4
682 rated 5
695 rated 6
632 rated 7
472 rated 8
279 rated 9
147 rated 10

Top Picks

TAT&T Inc9



Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.