Budweiser: Make baseball's opening day a holiday

The brewer is running ads promoting a petition that needs 100,000 signatures for consideration by the White House.

By InvestorPlace Feb 25, 2014 1:20PM

Rick Ankiel & Matt Dominguez of the Houston Astros high-five after hitting a home run against the Texas Rangers in Houston on Sunday (© Bob Levey/Getty Images)By Christopher Freeburn


Anheuser-Busch InBev's (BUD) flagship brand Budweiser is throwing its support behind an effort to make Major League Baseball's opening day a national holiday in the U.S.


The move to create the new holiday comes in the form of a petition on the White House website. The petition says that by making opening day a national holiday, the government will allow Americans to "exercise their inalienable right" to watch the start of the baseball season, Politico reports.


To promote the petition, Budweiser has partnered with Baseball Hall of Famer Ozzie Smith. The former St. Louis Cardinals shortstop will appear in online ads from Budweiser promoting the petition.


Not surprisingly, the MLB is smiling on the effort. The St. Louis Post-Dispatch quoted an MLB official saying that the league was "pleased" with the campaign by Budweiser.


Petitions on the White House website need to garner at least 100,000 signatures to warrant a response by the Obama administration. The MLB opening day holiday petition had managed to draw just over 2,700 by Tuesday morning, but with Budweiser planning an ad campaign to promote the idea, that is likely to climb.


The petition must obtain the required number of signatures by March 26 to be considered. MLB's "traditional" opening day falls on March 31 this year, though other games will be played before that. You can see the petition by visiting WhiteHouse.gov.


The federal government is not required to actually act on any petition, no matter how many votes it gets.


Shares of BUD fell about 1 percent in Tuesday morning trading, but the stock still remains up 12 percent year-to-date.


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Tags: BUD
13Comments
Feb 25, 2014 1:57PM
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I cant take anything seriously from a former American company that sold its soul (and cheap burpy beer along with it) to InDev (aka a foreign company)

Feb 25, 2014 2:28PM
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Not gonna happen cause Moosechelle is trying to band junk food in schools; ya know the gov knows best right!
Feb 25, 2014 2:12PM
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Budwiser is dog piss in a bottle or can.  The smell of it makes me gag.
Feb 25, 2014 1:34PM
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Opening Day is always on a Monday, with a single game played on Sunday night to officially open the season.  How about moving Opening Day to Sunday, with the opening game on Saturday night?
Feb 25, 2014 1:54PM
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Only a bunch of drunk idiots could support something so stupid.
Feb 26, 2014 12:43AM
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I might be more for it if Budweiser wasn't a foreign owned company.
Feb 25, 2014 5:36PM
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I will vote for anything that adds holidays

Feb 25, 2014 2:59PM
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Since Budweiser sold America out it has no right to ask for anything in America ! I will never drink another one of their beers. They are now as un-American as Islam !
Feb 25, 2014 2:09PM
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Opening day should be a mandatory work day to make sure a significant segment of the population does't nod off from viewing a soporific activity.
Feb 25, 2014 2:42PM
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Seriously!...Budweiser does not deserve a holiday, but maybe MAD does!
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