Can a $10 million bra predict the market?

Prices of the Victoria's Secret garment tend to track the S&P 500. This year's is the most expensive since 2005.

By MSN Money Partner Nov 6, 2013 2:50PM

Victoria's Secret Fantasy Bra 2013 © Courtesy of Victoria's Secret via InstagramBy Katie Little, CNBC


For $10 million, you could snap up more than 19,000 shares of Apple (AAPL) or perhaps a house in San Francisco like Facebook (FB) CEO Mark Zuckerberg's. Or you could buy a bra.


Likely the world's most expensive brassiere produced this year, the Victoria's Secret Fantasy Bra is the highlight of the brand's annual fashion show, which kicks off the holiday selling season on Nov. 13.


This year's bra and belt (pictured) are handset in 18-karat gold and feature a 52-carat pear-shaped center ruby, plus more than 4,200 precious gems, including diamonds and yellow sapphires.


Victoria's Secret Angel Candice Swanepoel will be given the honor of modeling the bra at its public unveiling. The retailer is owned by L Brands (LTD).


The undergarment's eye-popping price is the highest since 2005. Prices for the retailer's Fantasy Bras plunged during the recession and were a mere fraction of those during the early 2000s, which prompts a question: Is the Fantasy Bra an indicator of economic or market trends?


Interestingly, prices of the Fantasy Bra tracked the Standard & Poor's 500 Index ($INX) higher and lower from 1996 to 2005 (with the exception of 2003) and again in 2009 and 2013.


So market watchers may want to debate its merits along with those of the "hemline theory" attributed to Wharton economist George Taylor in the 1920s. (Under that theory, women wear shorter skirts during good times and longer ones during bad ones.) 


Before the bra hits the runway, CNBC reached out to Victoria's Secret to go behind the bra and find some interesting tidbits about this year's megamillions undergarment.


The manpower involved: The bra took 527 hours to complete, or nearly 22 days, with help from 14 craftspeople.


Selection process: Victoria's Secret executives pick the Fantasy Bra model and design in May. The fitting process for the undergarment begins at the end of May, nearly half a year before its catwalk debut. The brand works with many fine jewelry designers, a list that can vary from year to year.


Measuring up: This specific bra required a body cast to be created to ensure perfect measurements.


And the lucky buyer is: No one typically, because most bras are eventually dismantled. So far, only one bra, last year's $2.5 million one, has found a buyer. Victoria's Secret declined to reveal the name of its owner.


This year, the bra will be held for a year and will be available for purchase during that time.


Watch this video for more about the bra:

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78Comments
Nov 6, 2013 3:43PM
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Sure, breast cancer research would have been a much better use of the money but hey, what do I know...
Nov 6, 2013 3:58PM
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Some people take everything so seriously!! This bra is not taking anything away from cancer research and it is not the rich rubbing it in our faces, it is a fantasy. I would feel differently if every rich person were buying one and wearing it but come on, do we all really need to be this jaded? Lets all save our anger for something that deserves it and welcome the new season with fantasy, delight and good cheer.

 

Everyone have a wonderful, loving holiday season, whatever you choose to celebrate!

Nov 6, 2013 4:05PM
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It's not offensive to me...it's just stupid.
Nov 6, 2013 3:42PM
Nov 6, 2013 3:54PM
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this bra isnt anything new, its a tradition thats been going on since i can remember. stop acting like its some new concept from VS
Nov 6, 2013 4:43PM
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When I go to bed with my wife the first thing I do is get rid of the bra, in this case I would get rid of my wife. LOL!
Nov 6, 2013 4:41PM
Nov 6, 2013 4:11PM
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The hell with the bra, I will take the girl sans bra and bottom. LOL
Nov 6, 2013 4:32PM
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 Gee, I dunno why the world thinks Americans are morons!
Nov 6, 2013 4:27PM
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Remember... the "letter" is always more important than the envelope it comes in. ;-)
Nov 6, 2013 4:16PM
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thats nonsense they can keep that bra
Nov 6, 2013 4:40PM
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Why does everyone feel like rich people can't have nice things?  I'm not rich but if I were, I could give a flying F about what people think I should do with my money.  No one is obligated to use the money they've earned to give to charity or give towards research.  There are all kinds of people in this world.  Those that give, and those that give to themselves and their families.  Stop hating on those that enjoy their money.  If you want to donate that kind of money to research, in the words of Brittany Spears, "You better work Bi*ch."
Nov 6, 2013 4:27PM
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What is everyone getting so disturbed over?  The article doesn't say it cost $10 million to make, it says it costs $10 million to buy!  There's a lot of profit in that price tag, and as the article says, it probably won't be sold, it'll be dismantled.
Nov 6, 2013 4:13PM
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Who's going to provide the $10M hooters to put in the bra?
Nov 6, 2013 7:26PM
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Yawn, I'll be more shocked when they have a $10 bra.
Nov 6, 2013 5:38PM
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 What a waste, who has a set of $10,000,000 boobs to go in this??
Nov 6, 2013 4:59PM
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   How much would a 24-karat jock strap run?
Nov 6, 2013 4:37PM
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Am I supposed to care about a $10m bra?

 

I don't buy bras at Vickys because they are overpriced and do not last, even when they are washed by hand.

Nov 6, 2013 4:41PM
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Awesome !!! Glad Candice gets to wear it, I'll be watching Nov. 13th. Gave 14 high end jewlers a job for the summer, plus the designers. You (rock) LTD !!!!! Can't wait to see it....Made my day
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