Could Hershey soon print candy in 3-D?

The company is teaming up with 3D Systems to integrate the technology into its production. It could be used to make new candies.

By InvestorPlace Jan 16, 2014 4:55PM

Image: Chocolate (© image100/Corbis)By Christopher Freeburn


Hershey (HSY) is teaming with 3-D printer-maker 3D Systems (DDD) to integrate 3-D printing technology into the candy production process. The news sent 3D Systems' stock up almost 3% in Thursday trading.


Terms of the multi-year deal were not disclosed. A Hershey executive noted that the nation's top candy producer was always looking to "embrace new technologies." The 3-D printing technology could be used to create new types of candy products for Hershey. It may also be used to improve the production of existing Hershey brands.


Hershey produces Reese's Peanut Butter Cups, the top-selling candy brand in the U.S, and one projected to provide nearly $2 billion in revenue this fiscal year.

In October, Hershey launched its first new candy in three decades, a chewy caramel called "Lancaster."


Hershey also is taking on Nutella, the popular hazelnut-flavored snack spread from Italy's Ferrero, by introducing a line of chocolate-flavored snack spreads.


Shares of HSY gained more than 1% on Thursday.


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Tags: DDDHSY
37Comments
Jan 17, 2014 12:27AM
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3D candy is MUCH better than the 2D stuff! The 2D candy just tastes flat.
Jan 16, 2014 6:44PM
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Earth to Flatland: Unless I missed something, chocolate is already a 3-dimensional object.

 

Will HSY print chocolates in 4 dimensions? That is the real question. Can't wait for my 100% milk chocolate tesseract...

Jan 17, 2014 7:53AM
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when Hershey replaced the coco butter with veg. oil they quit making chocolate . the great American chocolate bar, is no longer great, American, nor chocolate!  

Jan 17, 2014 11:10AM
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I was looking at candy yesterday at the Store....Checking packaging ...


Their "top selling candy in the U.S." produced by Hersey; "Reese Peanut Butter Cups"...?


MADE or MANUFACTURED in MEXICO...!!   Hmmmm, I call bullshidt. !!



Jan 17, 2014 12:57PM
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Maybe Hershey should focus on making their chocolate taste like chocolate.
Jan 17, 2014 10:49AM
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An example of how they intend to utilize the new technology would have been appreciated. 
Jan 17, 2014 12:29AM
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The thing about Tootsie Rolls and refried beans is that they both look pretty much the same before and after eating!
Jan 17, 2014 12:09PM
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Currently 3D printing is a pretty slow process, so I can't imagine where it could be used during production. Those machines run at super high speeds just to keep up with demand.


Jan 16, 2014 6:51PM
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...ONLY if we can print our payments back to you for the chocolate.
Jan 17, 2014 1:10PM
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How could that possibly be cheaper than spitting them out of a mold.
Jan 17, 2014 11:24AM
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pretty cool concept once they start "printing out" unique shaped candies!

 

i'd expect to see first a series of movie characters.  then say famous architectural buildings. 

 

these could become the first collectable candies?

Jan 17, 2014 10:31AM
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Does this mean we have to eat the wrappers with pictures on them? Instead of the candy.
Jan 17, 2014 1:47PM
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The Easter Bunny and such is 3-d right? At least that is my take on it. They could make a Statue of Liberty with the frame work inside, but you would have to eat it to know. Candy companies always have to adjust their product to the Price of Sugar. So how much would Special Manufactured Chocolate cost to produce and would it still be real or manufactured in a way that the printer can work with? So many questions and Fear of having Chocolate Ruined like everything else that was worth anything. So Hershey's don't do to Chocolate what Mc Ds ahs done to the Burgers and Milkshakes.
Jan 17, 2014 1:05PM
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Chocolate flavored snack spreads? Remember "Koogle"?
Jan 17, 2014 8:01PM
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A future Republican in the making.

http://www.youtube.c​​​​​om/watch?v=AukE2​5​i​s​p​VY

They are simply adorable and loving little things aren't they?
Jan 17, 2014 1:31PM
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Oooh! The next generation of "Incredible Edibles"! That would be awesome!! Think about it: You could print peanut butter filled chocolate cockroaches for your next party, or maybe some chocolate "shrunken heads"!
Apr 3, 2014 4:29PM
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What's the point?  You have to have the chocolate already to "print" a chocolate bar, so who cares if it says "Hershey" on it?  By the time you buy ingredients and set it up you might as well pop down to the store and just pick up a finished product.
Apr 3, 2014 10:53AM
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I can see printed gum, fruit leathers, gummy sheets or strips (the same substance as gummy bears; also, the same substance as Swedish fish would work good), hard candy...there are probably other substrates I'm not thinking of. Gelatin sheets are already in use in the baking world, so gummy strips are not a stretch.
Jan 16, 2014 11:54PM
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We the people will always love anything HERSHEY CHOCOLATE MAKES for ever,and ever Amen  BYE .
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