Do soup and coffee mix?

Shares of Green Mountain Coffee Roasters are down on news the company is partnering with Campbell’s Soup. Is this combination so crazy it just might work?

By Motley Fool Investor Beat Sep 6, 2013 4:20PM
Shares of Green Mountain Coffee Roasters (GMCR) were down Friday,  on news that the company partnering with Campbell Soup (CPB) to create single-serve soup packs you can make with your Keurig brewing machine.

According to Motley Fool Analyst Ron Gross, while the idea is a good one, it’s probably not a game-changer for either company -- Green Mountain is still going to focus on its core coffee market, and Campbell’s is going to continue selling regular old soup.  But which company most needs this experiment to work?
Ron thinks that Green Mountain is in a stronger position than Campbell’s, and shares of the company are up over 95% year to date.

Image: Coffee Woman (© Bloomimage/Corbis)Meanwhile, due to some financial finagling, Campbell’s earnings are down dramatically from last year, which is why Ron thinks Campbell needs this experiment to work.  Meanwhile, Ron thinks Green Mountain shareholders shouldn’t buy into the news, nor should they panic -- he thinks that the best course of action is to stay calm and wait to see how the soup packets are received by consumers, when they debut in 2014.

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1Comment
Sep 7, 2013 10:28PM
avatar

Baloney!

 

Campbell Soup is off because the economy sucks and at the same time a can of Campbell's Chicken Noodle Soup (my favorite) Costs $1.19 or 75 cents on sale at the moment at Shoprite. Partner with expensive coffee? What genius thought that up? A better partner would be Nabisco Saltines and A&W Root Beer.

 

And heaven forbid I should buy Cream or Asparagus that costs more than $2. Broccoli with Cheese costs $1.69.

 

I don't drink coffee with Soup. I may drink tea but probably a Root Beer or a Coke. 

 

This is good though. I sold my Campbell's Stock at $39 just before it took off to $48. Fortunately though I bought it at $25 and now with this dopey idea, I can see where I may buy it again when it hits $25, heck, maybe $20. It's still good soup.

 

And just by the by, you'll never see me eating Heinz anything. Kerry's old lady is a liberal **** and Kerry is worse. Kerry can take his 3 PH and his PBR and put them where the sun don't shine.

 

Ahhh, but I digress!

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