Facebook wants to win over TV networks

The social network is trying to get more money out of its mountain of data.

By Motley Fool Investor Beat Sep 30, 2013 12:59PM
Social network giant Facebook (FB) has troves of data on its users, and is looking to leverage all those "likes" in yet another way. It will track the chatter television shows generate on the site and deliver the results to the networks.

Facebook is hoping that sharing the reports will help the company win more advertising dollars. The data will come from both public posts, such as "likes" and shares, as well as information from private activities, like messaging, though all data will be anonymized.
The key metric will be the total number of social interactions that have occurred relating to a given TV show.

Motley Fool analyst Jason Moser sees this as a great opportunity for Facebook to prove its value to big-ticket advertisers. However, he worries that Facebook's biggest challenge is making sure advertising doesn't detract from the user experience. Image: Couple on sofa watching television together © Blend Images, Hill Street Studios, the Agency Collection, Getty Images

Facebook stock has had an epic run this year, so Jason thinks this stock price is a little optimistic looking today.

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