Forget checking in -- JetBlue will do it for you

The airline says the whole idea of check-ins before a flight is 'an increasingly antiquated concept.'

By MSN Money Partner Jul 10, 2014 2:45PM
Caption: A JetBlue Airways Corp. plane in Long Beach, Calif.
Credit: © Patrick T. Fallon/Bloomberg via Getty ImagesBy Justin Bachman, Businessweek

Consider our preflight rituals: packing, maybe pet care, stopping at the mail, driving or getting a lift to the airport. 


Oh, and also the business of checking in 24 hours ahead of time. JetBlue Airways (JBLU) has a new idea: Automatically checking you in for flights and e-mailing the boarding pass.


"The idea of asking customers to jump an additional hurdle before their flight is an increasingly antiquated concept," Blair Koch, a JetBlue vice president, said in announcing the new process. "By having the right systems in place, we can remove this step and even help identify and prevent issues that can hinder customers from fully enjoying their travel experience."


The idea is to catch potential name typos and other security problems earlier and to identify passengers who have special service needs, such as a wheelchair or traveling with a pet. That should also help JetBlue, over time, shorten its airport queues.


The check-in program will begin slowly, open initially to JetBlue domestic passengers who buy one of the Extra Space seats. The airline has 42 of those on its 150-seat Airbus A320s, which make up most of its fleet. It will expand next year to remaining passengers.


The current process for people who need to alter or cancel their reservation will not change, said airline spokesman Morgan Johnston.


More from Businessweek



Tags: JBLU
7Comments
Jul 10, 2014 6:06PM
Jul 10, 2014 4:09PM
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And,  enter the Wackos and Wackettes....
Jul 11, 2014 9:10AM
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I don't get it, I have been checking in and getting my boarding pass online for years.  What is new about this.  You still have to go thru the TSA lines, I don't think JetBlue can stop that.
Jul 11, 2014 9:13AM
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I have already done this on other airlines...maybe JetBlue is finally waking up???
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