Gun demand slows in America

Fears of new firearm restrictions arose after last year's Sandy Hook school shooting, but those appear to be fading with time.

By InvestorPlace Dec 11, 2013 12:34PM

File photo of customers at the gun counter in Duke's Sport Shop on Jan. 15, 2013, in New Castle, Pa. (© Keith Srakocic/AP Photo)By Christopher Freeburn

Americans appear to be buying fewer guns in recent months, compared with earlier this year, when firearm sales seemed to be exploding.

This week, two gun manufacturers have posted data showing sales are slowing. Remington Outdoor says 2013 sales will grow between 34% and 37% year over year (down from 51% from 2013's first nine months), while Smith & Wesson (SWHC) announced a 2% sales improvement and a 20% drop in earnings during its most recent quarter.

In November, federal background checks slipped by 10% from 2012, The Wall Street Journal notes.

On the flip side, not all gun-related stocks are seeing a downturn. Last month, Sturm, Ruger & Co. (RGR) announced third-quarter earnings up 64% over the previous year as sales surged by 45%. And outdoor retailers Cabela's (CAB) and Gander Mountain have big expectations on the expansion front.

Gun sales surged during the first half of the year as gun owners scrambled to purchase firearms in anticipation of potential new gun-control measures in the wake of the December 2012 massacre at Connecticut's Sandy Hook Elementary School, in which 20 children and six adults were killed by a lone shooter.

However, despite the death toll and resulting public outrage, new regulations failed to gain traction in Congress. In April, even a measure designed to tighten gun sales background checks -- generally considered the most moderate gun control proposal -- could not attract enough votes to clear the U.S. Senate. Meanwhile, gun control legislation has scored only limited victories in a small number of states.

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Dec 11, 2013 2:35PM

It is good to see the manufactures finally catching up to demand.   And armed citizenry is good for the republic.   Only the left fears that.  

Now if we could only get Obama to stop using the IRS against political enemies, and to stop spying on people, and to start telling the truth once in awhile...

But the country still needs to be well armed, we still have democrats...

Dec 11, 2013 2:24PM

What we have is a democrats shooting democrats.   This is happening in places like Chicago, Detroit, Oakland, Philly, DC, etc.   The one common denominator is that they are democrats.

Lazy, arrogant, corrupt and victims of the public option in education.  Of course their solution is always more of the same democrat policies that have created garden spots like Detroit.

What is needed is an end to the plantation welfare state of the democrats.

So many lazy leech democrats.  What can we do with these criminals?   If only we could be rid of the democrats...   
Dec 11, 2013 3:05PM
It's not just sales of guns that are dropping.  The purchase of all non-essential things is on the decline.  People don't have a lot of money left over after paying the mortgage, insurance (both health & auto), buying groceries, & putting gas in the car.  That being said, I did drop $1300 on a PS-90 bullpup rifle as a Christmas present to myself.
Dec 11, 2013 3:12PM
Want gun sales to go up?  Get the democrats fired up on gun control.
Dec 11, 2013 1:07PM
Demand for everything is down in Obummers fake economy. It was just a week or so ago that there was a story here on MSN about how everyone's possessions (furniture appliances.... etc.) are older than at any other time.

The good part is all these yuppies will be selling them high priced guns at yard sales reaaaaaaal soon!


I cant wait! Yard Sale Guns!

Dec 11, 2013 3:31PM
Still no ammo, makes gun sales slow. MSNBC fails again to tell the truth as always.
Dec 11, 2013 3:04PM
Dec 11, 2013 2:34PM
Maybe the demand for guns is still there, but folks are buying more of them used now.  Plenty of good options at your local pawn shop, especially for the run-of-the mill stuff.
Dec 11, 2013 1:14PM

Zippy: You have to realize these right wing losers live in crappy areas where it`s kill or

be killed.If you have education you`re more liberal and can live in good areas.

 These are the highest homicide by GUN

 Chicago 444 

 Detroit 333

 Philadelphia 277

 Baltimore 183

 Oakland California 108

 New Orleans Louisiana 107

 Memphis Tennessee 126

 Kansas City Missouri 89

 Cleveland Ohio 73

 Milwaukee Wisconsin 66

  Tulsa Oklahoma 39

                                                                  REPUBLICAN MY BUTT

  These municipalities have some of  the strongest gun laws in the country   

Those demoncats just can't help shootin each other        

Dec 11, 2013 1:23PM

DLH:Apparently you don`t read much.Two days ago it was reported that American families

are RICHER THAN EVER.Just because the DOW is up 8,000 points with Obama and there`s

more millionaires minted every 24 hours than ever before is no need to be optimistic.


Dec 11, 2013 3:32PM
Obviously you don't appreciate sarcasm at its finest.

 The point that you made is exactly the point I was bringing now, these Democrat strongholds with the strongest gun-control laws in the country are those with the highest  homicide rates

 if you look at one of my previous post, I  live  in a right to carry state, and yes I do carry.
Dec 11, 2013 3:28PM
Proving that Democrats are good for the gun industry because of the hysteria they create, but as soon as everyone stocks up and realizes no ban can pass Congress, demand drops off.  Now if we can get ammunition back in stock at reasonable prices.  I'd like to stock up on a few thousand rounds.
Dec 11, 2013 3:19PM

Actually those of us who buy guns and ammunition are going to buy more. With the demand dropping hopefully we can buy more high end weapons. The semi-autos are especially will be in demand if the prices drop even 10-20%. Ammunition hopefully will follow. It is better to buy a thousand rounds that boxes of 50.

Can't wait until the Urban hordes start visiting the suburbs.


Dec 11, 2013 3:24PM

Maybe with decreasing demand, .22 ammo will come back onto the shelves...haven't found any here in Alabama for 12 months. Not at anything like a good price, that is--I refuse to pay $12/bx for a 25-rd box of 'match' ammo. ALL .22 ammo is 'match' to ME--I match 1 bullet to 1 target, every time.

Last 525-rd brick I bought had 3 price tags on it, all at the same gun shop: $19.95, $29.95, $34.95. That means whatever was paid for it, it was marked up 3 times, and the last 2 markups represent all profit. But its' not "price-gouging," it's "supply-and-demand," right?


Dec 11, 2013 3:45PM
The US is towards the top in murder committed by shootings. If you take Chicago, New Orleans, Washington DC, and Detroit out of the mix we are towards the bottom. Those 4 cities have some of the toughest gun laws and have democratic leaders.
Dec 11, 2013 3:26PM

What is the sense of purchasing a gun when you cant buy ammo.Thanks to Homeland security buying up all the ammo & gun powder for re-loading. Also shutting down the molting plants for lead. Thats the problem! We need to IMPEACH Obama & rid of the rest of the Goverment. Start fresh. I vote for Jesse Ventura 2016 that is a TRUE AMERICAN!!!!

Dec 11, 2013 3:40PM

Bring it on Obama, America has an answer to your welfare state mentality.
Dec 11, 2013 3:35PM
I have most of the guns that I want, with 50 and 75 round magazines. Now all I need is to stock up on ammo. Lock and Load ladies!
Dec 11, 2013 3:54PM
Gun sales are going down?  You mean now that its 10 degrees out; hunting season ended; summer ended; guns saw huge sales at the beginning of the year and people are buying Christmas presents, that gun sales have gone down?  Next thing this site will tell us is that less ice cream is sold in January than July.
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