Here's what a $20,000 smartphone looks like
Other than its appearance, the Vertu Signature Touch doesn't seem much different than your average phone.
That amount of money sounds like petty cash compared to what luxury brand Vertu charges for its smartphones.
The company launched its Vertu Signature Touch smartphone (pictured) earlier this month, and it costs between $10,000 and $22,000, depending on how you customize it.
So what makes Vertu's smartphones so expensive? The company claims it's all about the materials it uses.
All of Vertu's smartphones are handmade in England, according to the company's website. Vertu handwrites its signature on each phone to show it was created by a single craftsman start to finish.
The phone's casing is made of natural-grain alligator leather and grade five titanium alloy, which Vertu claims is two-and-a-half times stronger than stainless steel but is still light.
The display, made of sapphire crystal, can reportedly withstand the weight of a "200g ball bearing dropped from a height of one metre," according to the company.
Vertu has teamed up with Bang and Olufsen for the speakers in this device, claiming its camera is certified by Swedish camera manufacturer Hasselblad.
Other than its appearance, the Vertu Signature Touch doesn't seem to be much different than your average smartphone.
The phone comes with a 4.7-inch 1080p display and a 13-megapixel camera and runs on a 2.3-GHz Qualcomm Snapdragon 801 processor, the same chip you'll find in today's flagships like the Galaxy S5 and HTC One M8.
It's unclear exactly what accounts for the differences in price. Specifically, Engadget reports the prices range between $10,300 and $21,900, while The Wall Street Journal reports the black alligator version costs $14,100.
Vertu does mention that buyers can choose different designs and colors. You can get your name or a phrase engraved on the phone.
Vertu's Signature Touch smartphone is unfathomably priced for the everyday user, but it's not the most expensive phone in the world.
Luxury gadget designer Stuart Hughes recreated the iPhone 5's chassis with solid gold and embedded a rare black diamond in the body. Hughes' iPhone 5 sells for an unimaginable $15 million.
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Finally, a smart phone for someone with more money then sense.
this is something marketed to insecure rich people to have something they can "brag" to people about.
Vertu huh? Never heard of it! Best buy must have them in the back or something...
Well, obviously the author didn't speak to Vertu or to anyone who actually owns one. The reasons for the expense are twofold: (1) security and (2) concierge. Forget having the Centurion card, the concierge is 24 hours live support anywhere in the world. You will get in anywhere. I won't divulge most of the security features, but put it this way - if you have accounts with 9 figures at a time, you don't want a hacker getting into them. The built in EPIRB will get you out of a jam in the event of an emergency and only private security and certain government agencies have the code. That should be enough to convince you that it's worth 20k...Incidentally, Vertu has "fancy" models (platinum with diamonds, etc) that are far more expensive. I don't understand those because the functionality is the same.
I'm fine with my $40 smartphone and no contract.
Oh and get this I can afford to eat and pay rent this way.
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In this economy, you'd think these retailers would be racking up the sales. That's not the case.
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