In stocks, loyalty is futile
This is not politics. It's about making money. That's why I've changed my mind on Apple.
I hadn't thought much of Apple's (AAPL) new phones going into last week's launch, because I had read the Wall Street research that said the new models weren't going to sell well. I had no reason to disagree with that view. The analysts were certainly closer than I was. They follow Apple for a living. The three downgraders -- analysts from UBS, Credit Suisse and Bank of America Merrill (BAC) -- all said they were disappointed with the phones and the pricing.
So I figured they must be disappointing.
But then, last week, The New York Times' David Pogue and a number of other assembled opinion-makers -- who collectively do determine what we buy and don't buy -- came out and said, "Buy." So I changed my mind. Said so immediately. Many of these critics had become wholesale enthusiasts for Samsung's phones. No more.
Now, in politics you can't switch like that. You will be labeled a flip-flopper. Your base will throw you out. You will lose in the primaries. Your party will not support you in the general election. You will most likely have committed political suicide.
But, in this business, if you stay negative in the face of those critics' glowing reports, you will lose money. There is no political base. There is no primary. There will be no general election. There is no flip-flop. Something has occurred that you could not have gamed: The critics really like the phone. The key to nailing these last 30 points in Apple was to change your mind immediately on the stock, recognizing that the critics, not the analysts, were in control.
That's what a good trader does. He or she seizes that moment and recognizes that the three downgraders were wrong because the phones were better than they had thought. All of their checks and approximations were wrong. Their presumptions were wrong. Because they didn't recognize the greatness of either the new operating system or of the phone itself. Or, more important, they didn't understand how powerful the critics could be. They didn't recognize that the phone was good enough to charge a premium for, which was the underlying notion of the comments by the critics.
Should I have been able to game what Pogue & Co. were going to say? Wrong question. It didn't matter. The stock was barely up when their recommendations came out. There was plenty of time to switch. You didn't need to anticipate a thing.
But you did have to bet that the critics would matter and that they do have tremendous sway here.
Of course, I was immediately lambasted @JimCramer on Twitter for changing my mind even, as I said contemporaneously that these reviews were needle-movers, which was the gutsy call. The naysayers are like members of a base that isn't there. They are non-voters in a district that doesn't exist. They are people who either didn't read or didn't see that I had a good trade going in switching direction, or who don't think that directions should ever be switched.
They think they are being intellectually honest, but they are simply being financially barren. Look, at no time is this business about pleasing anyone. It is about getting it right. I liked Apple at $50. If I stayed liking it at $700 and still liked it now, I would be someone who is "true blue" on Apple. But "true blue" to what? Apple's not a country. It's not a flag. It's a company with a stock.
You not only have every right to change your mind when something salient happens that can change the direction of the stock. You must change your mind if you are going to be any good and make as much money as possible.
Trading stocks is not and has never been about pleasing anyone or getting someone's vote or trying to toe the line through thick and thin.
It's about making money. It's undignified. It's not loyal. It's not friendly. It's just a question of "Will I make more money doing X or doing Y?" If you do X and it makes more money than Y, you have succeeded. If you do Y and it makes less money than X, you have failed.
The fact that I even have to defend making money shows you that there are plenty of people who think that X and Y don't matter or are the same.
Which is why so many people lose money in this business and then leave it.
They simply don't understand that it's not primary season, it is not an election, they are not single-issue voters and there is no Congress.
There's just money.
Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL
More from TheStreet.com
so then the emotional swings are okie-dokie! in fact, they are encouraged!
smell the swings as they approach! jump in, jump out! that's "investing".
this differs from gambling on games like roulette because........well..........it's different.........
Remember it is a FACT that the middle class is shrinking and that the divide between Rich and Middle Class is growing wider.
Papa Doc = Obama, still just sounds stupid...No need to make connection.
Well I have a road trip to see a very sick cousin....I'll let you decide who wins.
Well, Veteran Lender is a staunch supporter of holding quality beer brewing equipment and supplies, so I definitely support him on that.
DHL2448: Bernanke has a job to do.Europe has had some very hard times in recent years.
Before 1930 our government thought it`s only job was the balance the budget.We couldn`t and
shouldn`t allow another depression.Not only did I study that in school, I had older parents
that went through the depression.If Bernanke can prevent one I`m all for it.That invisible hand
the government used to believe is a myth.I don`t think most people realize how much thought
has the president and Fed chief have put into turning things around.
Don't need to look up Papa Doc , nor his kid Baby Doc...Know who they are..
And I really doubt any of us on here ever voted for either...
That is why you are making little sense, and must be losing it....Take the Meds NOW...
Ranting about douche bags and cretins, just adds to your Circus.
Having a $5000 or $10000 dollar deposit in a 20yr. CD or Bond in an IRA...
Isn't really what I call investing...arf, arf, arf.
RE-Tog: Trying to reason with Barry is like trying to reason with the likes of Charlie Manson
or Nixon.They`re both in a fantasy world.
"Trading stocks is not and has never been about pleasing anyone. It's about making money. It's undignified."
Boo yah! Old Jimmy gets off some pearls of wisdom every now and then. I like it!
New brokered CD available this a.m. from Schwab. 1st Financial Bank. Matures in 20 years. Can be called in one year. FDIC insured. Pays interest monthly. Annual interest yield is 4%.
SDT trading at $13.00 a share.
All is well in Happy Valley!
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Shares of the home goods retailer were down Friday despite a solid earnings announcement.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.