Netflix tries out a new logo
An updated version of the company's brand image is quietly making its way around episodes of its original series.
By William White
Netflix (NFLX) could be getting a new look soon. Or not.
But it's definitely toying with the idea.
A new Netflix logo has been making its way into several trailers for its original series. The new logo features red text on a white background, which flips the old logo's white-on-red with black borders. CNN also points out that the kerning has been reduced, so the letters are closer together.
But past that, Netflix isn't making anything official. The company hasn't commented on the new logo . . . possibly out of worries that it might not be well-received.
Business Insider posits just that: That Netflix might just be testing the new logo, and that it won't necessarily be permanent. It's also possible that the new Netflix logo could be used only for the company's original series.
The new Netflix logo could have gotten a stealth release to get viewers interested in it -- that it would be better if users got slowly used to the change without it feeling forced upon them, CNET notes.
You can see the new Netflix logo at the start of this trailer for the second season of "Derek."
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