Oops! Costco thinks Ron Burgundy is real

The retailer labels the character's fake memoir as nonfiction. This comes weeks after it categorized the the Bible as fiction.

By InvestorPlace Dec 5, 2013 5:09PM

Ron Burgundy anchors new 2014 Dodge Durango advertising campaign in unique partnership with Dodge brand and Paramount Pictures upcoming film “Anchorman 2: The Legend Continues” 
(The Dodge Brand/Paramount Pictures)
© 2013 Chrysler GroupBy Karl Utermohlen


Costco (COST) put "Anchorman" character Ron Burgundy's faux memoir in its nonfiction section, marking the second time in weeks that the retailer has made an embarrassing book-labeling decision.


Some Los Angeles branch employees must not know much about pop culture, as they thought Ron Burgundy (pictured) was real, according to The Daily Mail. "Ron Burgundy: Let Me Off at the Top! My Classy Life and Other Musings" is a memoir based on Ron Burgundy's fictional life from the 2004 movie "Anchorman."


The blunder comes weeks after a pastor posted a photo on Twitter of the Bible being labeled "fiction" in a Costco store. Many Christians vowed to never shop at Costco again after seeing the holy book in the fiction section despite the company’s apologetic remarks.


As far as the Ron Burgundy gaffe goes, the person who labeled it as nonfiction was probably unfamiliar with iconic news anchor, and wooed by its hard-hitting description. The book is described on Amazon as "the autobiography every true American has been waiting for: a shockingly candid and raw confessional from a national treasure."


Frankly, anyone who’s been living under a rock for the last 10 years is perfectly justified in confusing Will Ferrell’s mustached anti-hero for an American legend.


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Tags: COST
270Comments
Dec 5, 2013 6:44PM
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I don’t understand why this (or the Bible thing) is a news story. After all people have been misfiling or mislabeling things as long as there have been written words - its just human nature. Of course in the days before everyone had camera phones and internet access nobody thought twice about such things. We might tell a bookstore employee that a book is in the wrong place so that the error can be corrected, making it easier for people to find that particular book in the future, but other than that we would not think twice about it. Nowadays however every little human error is plastered across the Web where gaggles of uptight clueless idiots can comment on it. And if it then becomes controversial enough it becomes a news story, in which case even more people can comment on it. 
Dec 5, 2013 5:36PM
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Good thing it wasn't a muslim prayer book or they would have to blow up some innocents and riot in the streets.
Dec 5, 2013 6:34PM
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What would Jesus do? He'd say, "stay classy brothers and sisters."




Dec 5, 2013 9:22PM
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"A Costco Employee Made a Mistake".   An employee mistake is hardly a news story.

 

MSN posting the story about an employee mistake shows its not a worthy news source.    It's time to change my home page.  

Dec 5, 2013 10:06PM
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Big deal. That`s why pencils have erasers. Move on and get a life.
Dec 5, 2013 5:32PM
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And we wonder why this country is so messed up.
Dec 5, 2013 5:51PM
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Wait, what was wrong with the way the bible was filed? Did I miss something?

Dec 5, 2013 11:28PM
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This article simply gives people who have found nothing else to complain about a chance to be outraged about something.
Dec 6, 2013 2:02AM
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Years ago, I found "The Road Less Traveled" in the travel section of a bookstore.
Dec 5, 2013 11:16PM
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Am I the only person who thinks Ron Burgundy is amazingly overrated? All of a sudden a movie character has become as annoying and over-exposed as a KardAS$ian. Please, Ron, go away.
Dec 5, 2013 7:43PM
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Costco is very peculiar about who they hire. Once hired, people almost never quit. They have excellent management, stock option programs and they pay well above the industry average. They picked the best out there but the best today is too busy looking in the mirror and throwing himself or herself a kiss and telling their self to remember what mom use to say....."you are very special!"
Dec 5, 2013 6:54PM
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If they did not have a religious section in the book stores, the Bible would be classified fiction.
Dec 6, 2013 5:44AM
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Wow! This is news worthy? No Costco doesn`t think Ron B is real. More likely someone working in receiving or other department labeled it wrong. Happens everywhere all the time.Yahoo headlines...Msn.com just posted that Costco labeled a fiction book as nonfiction..Shaking my head.
Dec 5, 2013 6:47PM
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I think (with the whole Bible thing) that you should have it under religious and have all the religious-type books in their own section. (Maybe there should be a comedy section for books for the whole "Ron Burgundy thing.)
Dec 6, 2013 12:11PM
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it's a sticker people - get over it
Dec 5, 2013 8:25PM
Dec 6, 2013 12:23PM
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An honest mistake. Costco is a good company. Lay off MSN.
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