Oops! Costco thinks Ron Burgundy is real
The retailer labels the character's fake memoir as nonfiction. This comes weeks after it categorized the the Bible as fiction.
By Karl Utermohlen
Costco (COST) put "Anchorman" character Ron Burgundy's faux memoir in its nonfiction section, marking the second time in weeks that the retailer has made an embarrassing book-labeling decision.
Some Los Angeles branch employees must not know much about pop culture, as they thought Ron Burgundy (pictured) was real, according to The Daily Mail. "Ron Burgundy: Let Me Off at the Top! My Classy Life and Other Musings" is a memoir based on Ron Burgundy's fictional life from the 2004 movie "Anchorman."
The blunder comes weeks after a pastor posted a photo on Twitter of the Bible being labeled "fiction" in a Costco store. Many Christians vowed to never shop at Costco again after seeing the holy book in the fiction section despite the company’s apologetic remarks.
As far as the Ron Burgundy gaffe goes, the person who labeled it as nonfiction was probably unfamiliar with iconic news anchor, and wooed by its hard-hitting description. The book is described on Amazon as "the autobiography every true American has been waiting for: a shockingly candid and raw confessional from a national treasure."
Frankly, anyone who’s been living under a rock for the last 10 years is perfectly justified in confusing Will Ferrell’s mustached anti-hero for an American legend.
More From InvestorPlace
"A Costco Employee Made a Mistake". An employee mistake is hardly a news story.
MSN posting the story about an employee mistake shows its not a worthy news source. It's time to change my home page.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.